Michael Dunlop hoping to hit high notes with DJ Cox deal
Ballymoney's Michael Dunlop has landed a deal with world-renowned DJ Carl Cox, whose motorsport team will be supporting the 13-time Isle of Man TT winner as a personal sponsor in 2017.
The deal with the Barbados-born DJ brings together the adrenaline-fuelled worlds of music and motorsport, with the partnership set to bring the road racing exploits of Dunlop to an even wider audience as Cox presents the enigmatic Ulsterman to his vast fan base.
At just 27-years-old, Dunlop has already made TT history by becoming the first rider to lap the 33.73-mile circuit in under 17 minutes (with a 133.962mph average speed lap) and with 13 victories to date is placed fifth in the all-time standings.
In 2017, Dunlop will be campaigning machinery in the Superbike, Supersport and Superstock classes at the Isle of Man TT, North West 200, Ulster GP and selected other events. He will be running his own MD Racing team in the more production spec Superstock and Supersport classes with Carl Cox Motorsport branding highly visible.
Cox has been a long-time admirer of the TT and the impressive performances of Dunlop. In fact, he has for many years arranged his schedule around Mona's Isle, playing end of TT Week sets in Douglas before his traditional Ibiza residency.
The partnership was forged when Dunlop visited the traditional Cemetery Circuit races in New Zealand on Boxing Day, spending time with the Carl Cox Motorsport crew and trying out their sidecar for size.
Dunlop explained: "Carl is a household name and it's great to have such a big character supporting the team this year.
"Carl Cox Motorsport have a presence across many different types of racing, so it will be great to see them so involved on the roads. It is an exciting opportunity to link up with Carl, who I know shares our enthusiasm for racing, and hopefully we can bring him and the team even more success."
Cox added: "We're excited to be part of Michael Dunlop's upcoming season, and of course the 2017 Isle of Man TT. Michael has been very supportive of us working together and I'm looking forward to some great, fast racing. I can't wait to be there to see him in action."