Yohan Blake was born and raised in a place called Bogue Hill. That makes him of significant interest to me.
The doubters and cynics surfaced earlier this running season when Blake beat his compatriot and training partner Usain Bolt twice, in the Jamaican capital Kingston.
Bolt admitted that it was a wake-up call for him to go on and blitz a world-class field in the 100m and 200m in London.
This was an Olympics that was awash with commercialism, if you actually paid attention to it.
One of the more bizarre acts was the placing of sticky tape over the urinals to hide the name of the manufacturers, lest they be taken as an official corporate partner of the Olympic Games.
Athletes have slowly cottoned onto the fact that there is rich capital to be made.
Blake, living in close proximity to Bolt, will have noticed his popularity and the affection that crowds shower upon him.
Yes, Bolt may be the fastest man in athletics history, but he also has a marketable celebration, that peculiar two-handed point thing he does in a moment of triumph.
Even children at GAA summer camps in Loughmacrory are pictured on the front page of the local paper doing it now.
Hence, Blake has ramped up his own act, the snarly ‘Beast' caricature.
It's a bit of fun, it adds personality to the sport, but it's also a clever move.
The speedy Jamaican star’s accountant must be delighted.