Carl Frampton will have the world at his feet in more ways than one when he seeks to rip the IBF super-bantamweight title from Kiko Martinez on September 6.
Jake McGuigan, Barry's son, who handles the distribution of television rights for Cyclone Promotions has revealed that major markets across the globe have bought up Frampton-Martinez II, meaning the Jackal will be watched by a worldwide audience that few Northern Ireland sportsmen, never mind boxers, have ever experienced.
"We could have half a billion people around the world watching Carl against Kiko, which is pretty amazing," said Jake, who plays a key role within the Cyclone Promotions outfit.
"To have Russia, the Middle East, North America, Central America and South America, as well as terrestrial television in China and Japan taking, the fight is a major boost for us and Carl.
"It really means that Carl is headlining on a global stage like never before so his profile across the world can really soar. It's going to be a special night in a special setting at the Titanic Quarter."
While interest in the fight, which will draw 16,000 to the outdoor venue at Titanic Quarter, as well as coverage on UK boxing channel Box Nation, is already clearly extensive around the planet. New countries are coming on board all the time for live and delayed coverage.
Cyclone Promotions work along with Octapix Live, a company who have helped distribute television rights for big fights such as Carl Froch against George Groves, and they have been blown away by the interest in Frampton's quest to become a world champion.
Victory for the 27-year-old was always going to cause ripples in the boxing world, but now Jake can see it meaning even more with the increased television coverage.
"You cannot underestimate just how significant it is for us to have this fight going out across Russia and China live, in particular," said Jake.
"That is not easy to do – not every fighter has that opportunity. The viewing figures are going to be huge and Carl is going to make a big impression on them I'm sure."
While Frampton will naturally catch all the major headlines, Jake also believes it is a massive opportunity for the two main supporting acts at Titanic Quarter, Belfast men Jamie Conlan and Marc McCullough.
Both Conlan and McCullough – promoted by Cyclone Promotions – have been making significant progress and are now lined up for exciting fights on the supporting bill to Frampton-Martinez.
Featherweight ace McCullough takes on former world champion Dmitry Kirrilov, while unbeaten super-flyweight Conlan is in a barnburner against Daryl Basadre of the Philippines, who has only lost once, to a former WBC World champion.
Jake added: "Marc McCullough had a really hard fight the last time and he showed everyone that he is a force at featherweight and now on a big stage he is going in against a former world champion, so in terms of his career and his profile this is a big night for him and Jamie.
"I think Kirillov is going to be another tough test for Marc and of course, with him being Russian, the big audience in Russia are going to be watching that fight.
"Then you have Jamie in a real acid test against Basadre, who is a really dangerous puncher and a world class operator. The majority of the top flyweights and super-flyweights come from South America and Asia and for Jamie to progress this is the kind of fight he needs and again it's a great stage for him to show the world what he's got."
Further good news for Team Frampton is that the weather forecast for September 6 is mild and dry – all they need now is for the Jackal to land the World title.