Irish UFC champion Conor McGregor set for bumper €15m windfall following 13-second demolition of Jose Aldo Junior
UFC star Conor McGregor can expect to increase his earnings significantly over the next 12 months following his latest stunning success in Las Vegas.
The Dubliner enjoyed his crowning moment with an astonishing 13-second demolition of the UFC's pound-for-pound king Jose Aldo Junior at the MGM Grand, securing the undisputed featherweight title in the process.
The 27-year-old earned an estimated €11m in 2015 but industry experts believe his global appeal will add greatly to his worth over the coming year.
"Win, lose or draw Conor McGregor was walking away with an estimated €6m in earnings from Saturday night’s fight against Jose Aldo," Rob Pearson, PSG Sponsorship Account Director, told Independent.ie.
"The moment he landed the left hook that sent Aldo crashing to the mat, McGregor’s net worth skyrocketed and he can expect to earn in the region of €15m in 2016, a 35pc increase on his total earnings last year."
The breakdown of McGregor's pay packet from Las Vegas is eye-watering. The Crumlin native pulled in €455,000 for the fight itself, with Reebok adding €36,500 to the mix. Additional bonuses from his ever growing stable of sponsors that now includes Reebok, Monster Energy, Volvo and BSN boosted the figure by up to €100,000.
It is however the Pay-Per-View earnings which are most lucrative from McGregor's perspective. The Dubliner earned an estimated €5.5m share from these sales, a percentage of the overall estimated €91m the UFC raked in from the event.
"The UFC is one of the most commercially astute sports organisations in the world and has monetised nearly every avenue available to it," Pearson contends. "UFC President Dana White described McGregor as being the most marketable fighter in the world and for good reason. His unique ability to charm and offend in equal measures has resulted in hype, headlines and massive pay days for The UFC.
"McGregor is an astute business man himself and knows the value of his brand and, having cracked the United States, he is now a global brand with global sponsorship appeal and PSG Sponsorship estimates that he will make in excess of €2m from endorsements deals in 2016."
'The Notorious' has made no secret of his desire to break financial records and has already set his sights on topping the Floyd Mayweather Junior and Manny Pacquiao purse, the most lucrative fight of all time.
"What did Mayweather-Pacquiao do? $72m. That's [the aim]," he told reporters in the aftermath of his emphatic victory at the weekend. "I'm catching up [with Mayweather] I'm only 27, those motherf***ers were 40. I'm only warming up."
A re-match with Aldo and a potential fight with former featherweight champion Frankie Edgar have been touted for McGregor, and he is expected to fight at least twice in 2016 which will earn him another €10-12m in prize and PPV money bringing his combined potential earnings to close to €15m.
"If he fights three times in 2016," Pearson adds, "that figure could top €20m."
While the figures involved place the UFC sensation among the highest earning Irish sporting figures, he still has ground to make up to challenge those at the top of the list.
"He’s got a long way to go to catch the likes of Eddie Irvine [€100m net worth], Rory McIlroy (€80m) and Robbie Keane (€34m) who top Ireland’s sportsperson rich list," the PSG Account Director admitted.
"However, should McGregor remain injury free and at the top of his game then he has the potential to become one of the top earners in global sport."
Interest in mixed martial arts in Ireland has sky-rocketed on the back of McGregor's success. In a PSG Sponsorship survey among 30 senior sponsorship personnel in October 2015, MMA was voted the joint fifth most attractive sport from a sponsorship perspective behind GAA, rugby, soccer, golf and tied with horse racing.
McGregor was among top six most admired Irish athletes in 2014 and is expected that he will crack the top three for 2015.