The Ulster Council is to put a major marketing drive into the forthcoming Ulster Senior League.
The competition was launched two years ago and since then has proceeded virtually anonymously.
Glenullin, who reached the AIB Ulster Club semi-final in which they were beaten by St Galls, won this year's competition.
Now the Ulster Council is keen to breathe much more life into the competition.
Chairman Tom Daly (pictured) said: "There are about 40 clubs in the league but really there is no reason why there should not be about twice that number of teams taking part.
"We have had a lot of very tasty matches in the past and the ingredients are there for what we believe will be a very exciting competition this time round."
The Ulster Senior League was devised to give clubs the chance to play against teams from other counties in a league competition and, while the league has been beset by a certain amount of apathy, the feeling within the Ulster Council is that this can be addressed.
"This is a worthwhile competition which affords club players meaningful action. It is noticeable that those teams who take it seriously invariably do well even in other competitions later in the season," added Daly.
While the competition imposes some travel demands, this in fact is viewed as one of the plus-factors.
"Teams like to pit themselves against their counterparts from other counties on a competitive basis. Sure, when the winter is still with us you can get bad weather but the majority of players still like to be involved in action," said Daly, who succeeded Micheal Greenan in the Ulster hot-seat earlier this year.