The stage is set for the major Ulster Club Development Conference which will be held in Belfast's Stormont Hotel this weekend.
Upwards on 400 personnel representing county boards and clubs will be present for what is regarded as the most in-depth seminar on important aspects of life within GAA units.
One of the most crucial items on the agenda will be the discussion on the sustaining the rural/urban club and community involvement, while the challenge facing clubs of how best to go about marketing what they stand for will be debated.
Stephen Donnelly, the Ulster Council's director of operations, confirms that the conference will be instrumental in fashioning thinking.
"It's very important that those attending this conference take back what they absorb to their clubs. We are facing new challenges all the time and it's important that we are all equipped to deal with them," says Donnelly.
Emphasis will also be placed at the conference in maintaining and improving the links between clubs and schools.
And there will be special presentations on coping with alcohol and drugs within society and within the GAA in particular.
Club Strategic Planning will also come under the microscope and it is expected that delegates will be given guidance in this sphere.
"There are many elements to this conference and we are particularly keen that it should prove hugely beneficial to all those who attend. Certainly, the response has been very encouraging and the fact that so many clubs have shown such a level of interest indicates the desire to see improvements," adds Donnelly.