Kris Meeke isn't drifting away from rallying € but is going to become, well, a drifter.
Less than a year after he won his first international rally, the former Citroen Junior World Championship star is to join the new European Prodrift series which kicks off with the first Irish round at Mondello on April 19/20.
Drifting is a brand of motorsport which began in Japan in the 70s and spread to America, Australia and more recently to Europe.
It basically involves driving powerful, lightweight cars sideways through long corners - or drifting them as the name suggests.
Drivers are judged on line, angle and speed as well as the amount of tyre smoke they produce.
In the latter stages of competitions, cars run in tandem with points awarded for passes as the cars drift side-by-side.
Meeke sees the European Prodrift series as "a new challenge" for him.
"There isn't much happening on the rally front for me at the moment and I was approached to take part in the Mondello round of the Prodrift series," he said.
"It's something I've never done before so I see it as a bit of a new challenge for me.
"It also ties in with sponsors like Red Bull and Pirelli, whom I still have an involvement with."
Meeke is unlikely to contest the other rounds of the European series and insists he won't be drifting away from rallying.