Head coach Pete Carroll is desperate to complete a personal redemption act by leading the Seattle Seahawks to their first Super Bowl triumph when they take on the Denver Broncos in New York tomorrow night.
Carroll has helped to put the Seahawks on the sporting map since taking the reins in 2010, making popular a team that was often overlooked because they are based in the Pacific North West.
It has taken the 62-year-old four campaigns to turn around a team that finished 5-11 the year before he took the reins. Before that Carroll had short, unsuccessful tenures with the New York Jets and New England Patriots.
He said: "It has been a long journey and I am very excited that we have a chance to show you what we're all about.
"You dream about being in this position as a kid and work your way all through the years in coaching watching other people do it.
"It is a tremendous honour and it creates an extraordinary challenge to see if you can be the one."
So how has Carroll's approach changed since those early days?
Carroll added: "It really took me getting fired a couple of times and getting kicked in the butt to get it to the point it is now."