The Scotsman, who finished third at last year's ceremony following an emotional Wimbledon final defeat to Roger Federer coming weeks before an Olympic gold medal, is all but guaranteed to take the sporting gong, according to bookies.
The 26-year-old is also tipped to get a knighthood, having been awarded an OBE in the New Year Honours list.
And Britain's bookmakers already face a multi-million pound payout to patriotic punters, after Murray's victory over Novak Djokovic made him the first home winner since Fred Perry in 1936.
Coral spokesman David Stevens said: "The industry will be paying out millions for days to come.
"Murray is now an incredible 1-100 favourite to be crowned Sports Personality of the Year – in other words, an absolute certainty, and is odds-on to be knighted."
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