Club game in for exciting revamp with SONI Ulster Rugby Premiership all set for lift-off
The senior ranks in Ulster have a new look after the province's top tiers were rebranded the SONI Ulster Rugby Premiership.
Representatives from all 11 clubs attended the new season launch at Kingspan Stadium with the campaign set to begin when Armagh host Banbridge at the Palace Grounds on Thursday night before four more games on Saturday afternoon.
SONI (System Operator for Northern Ireland) are in the second season of a two-year sponsorship agreement and Chris Webster, Domestic Rugby Manager at Ulster Rugby, praised the impact of the deal.
He said: "The league's new look and name adds a modern, fresh and professional feel to our leading domestic rugby platform.
"Awareness of the SONI Ulster Rugby Premiership has risen since SONI came on board as sponsors and we're thrilled to see their continued commitment with exciting plans to bring the sponsorship to life once again this year."
Robin McCormick, General Manager of SONI, added: "Following a successful first year of our partnership we're thrilled to be revealing a fresh and professional new look for the league.
"Grassroots rugby is an integral part of many communities across Ulster and we're very proud to sponsor and invigorate something which benefits young people and the community so positively.
"Last year we demonstrated our commitment through rewarding four local community champions with bursaries for their club and we're delighted to be rolling out this programme once again this year.
"We're passionate about positively impacting communities across Northern Ireland and we will be announcing additional plans to support the rugby community very soon."