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New sponsorship deal will light up the Senior League

By Michael Sadlier

The Ulster Senior League yesterday announced a two-year sponsorship deal with SONI, operators of Northern Ireland's electricity grid.

Representatives from each of the 10 SONI Senior League clubs, as well as Ulster Branch President Bobby Stewart and SONI board member Dr Joan Smyth, attended an event to mark the new deal at Ulster Rugby's Kingspan Stadium yesterday.

Chris Webster, Domestic Rugby Manager at Ulster Rugby, said: "We are delighted to welcome SONI on board in a brand new association with the Ulster Senior League.

"SONI is a company whose values are very much aligned with our own.

"In particular, both organisations have a shared passion for responsibly delivering a positive impact on communities across the province.

"It's great to have them as a partner and I'm looking forward to seeing their sponsorship come to life very soon."

Robin McCormick, Managing Director of SONI, added: "Grassroots rugby is at the heart of so many communities across Ulster, as is SONI, because we are responsible for keeping the lights on in these communities through the safe and secure delivery of electricity across Northern Ireland.

"The partnership between SONI and Ulster Rugby is a perfect fit, benefiting and having a positive impact on the community lies at the heart of everything we both do.

"Our involvement will go far beyond monetary investment and we will be demonstrating that commitment very soon."

The first set of fixtures after the re-branding will take place on Saturday, December 19.

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