England coach Eddie Jones demands respect from Australian media
Eddie Jones has demanded Australia's media show respect in the build-up to the climax of England's autumn schedule at Twickenham on Saturday.
Jones was incensed by what he viewed as the "demeaning, disrespectful and disgusting" treatment his tourists received during their 3-0 whitewash of the Wallabies in June, adding at the time that "they will be coming at us left, right and centre".
The main target of his fury was a question laced with sexual innuendo asked by former Australia flanker Steve Hoiles at a post-match press conference.
While Hoiles later apologised for his "inappropriate and offensive" question, an advert promoting the series televised by the host broadcaster also provoked indignation.
Jones is expecting a similar campaign to be waged against England this week as they close in on a record-equalling 14 successive Test victories - a sequence that would include four in a row against the Wallabies - but does not want to see the mark overstepped again.
"Steve Hoiles will find something for sure," the Red Rose coach said.
"I think you should always be respectful. The game's built around traditions of respect and I think you should be respectful.
"We've all got a part to play - players, coaches, fans, media, sponsors. We've all got to be respectful.
"Respect is why the game of rugby continues to grow and when you're disrespectful to the game, the game falters. And you can't afford to do that. I'm serious about it."
Since being knocked out of last autumn's World Cup by Australia in a chastening group exit from the tournament, England have crushed Michael Cheika's men over three Tests.
The Wallabies rebounded, however, to finish second in the Rugby Championship and they were on course for a triumphant tour of Europe until Ireland intervened in Dublin on Saturday night.
"Having said all I've said, Australia are probably the most improved side in world rugby," Jones said.
"What they've done throughout the Rugby Championship and then on tour here is quite brilliant.
"Their attack's become a lot more varied, their alignment is better in attack, defensively they're making better decisions and key players have come back.
"Will Genia at nine is a player who I know very well. He's an outstanding player and at his best he was the world's best half-back.
"He's probably not quite there at the moment, but he's playing some really good rugby and adds a solid and influencing role to their team.
"I've been really impressed with what they've done. It makes next week's game so exciting.
"We don't get a head start because we won 3-0 in Australia. I saw an interesting press conference with the Man City manager Pep Guardiola who was talking about playing Burnley.
"Last time Man City played Burnley they beat them 4-0. He made the point - and it's so true - that when you get beaten by a big score the attention you put on the next game against that opposition is more intense.
"You're physically and mentally more motivated. Australia's will to win is going to be enormously high. Our challenge is to make sure our will to win is higher than theirs.
"Tactically we'll beat them but we've got to have a greater will to win than them. We've got to raise our efforts from this week. This is a one-off game against Australia - the 3-0 series win has nothing to do with it."
Jones insists England will enter their final autumn international emboldened by Saturday's 27-14 victory over Argentina, a win delivered despite the sending-off of Elliot Daly as early as the fifth minute.
"That was a wonderful opportunity for us. When do you get an opportunity to win a Test match with 14 men at Twickenham against a very good team? You don't," Jones said.
"You do something that people don't get to do. Now the players have got this special piece of history.
"They look around the dressing-room and they know they have done something that most people don't get to do."