Greenwood: Rugby can capitalise
Will Greenwood has urged Stuart Lancaster's England to play their part in capitalising on the interest generated by the 2015 World Cup by giving the nation a 'Super Saturday' moment.
The eighth edition of the tournament has reached the two-years-to-go milestone and the Rugby Football Union is determined to make the most of the opportunity through various measures.
One of them saw Greenwood, a World Cup winner in 2003, join children from Cumberland School on Tuesday for a training session at the new 'Posts in the Park' next to Newham Leisure Centre in London.
The British and Irish Lion believes it will be far easier to appeal to youngsters if England emulate August 4 at London 2012 when Great Britain won gold medals in the Olympic Stadium through Jessica Ennis, Greg Rutherford and Mo Farah.
"Rugby's a cracking sport now. There are some tremendous teams out there - New Zealand, Wales and South Africa for example," the England Rugby 2015 ambassador said.
"But as with any sporting event, it helps if the national team is doing well.
"Super Saturday is one of the moments that people will always talk about and remember and people always tell me where they were on November 22 2003 when we won the World Cup.
"That generates interest - people want to pick up the ball and do a Jonny (Wilkinson). It would be great if in two years time kids want to pick up a ball and do an Owen (Farrell).
"If you give kids success and give them Trafalgar Square moments as they're known now, there's a huge amount of interest generated. The challenge is knock football off the back pages.
"It's also about delivery on legacy initiatives by growing the numbers of players, coaches, referees and volunteers.
"At the same time hopefully the national team will deliver at the top end, which will help grow the grass roots level."