Ulster headed for world's top league, says chief Logan
Ulster Rugby CEO Shane Logan believes radical expansion plans for the newly named Guinness Pro14 are just the first steps to make the league the most competitive in the world.
The addition of South Africa's Cheetahs and Southern Kings next season is expected to open new revenue opportunities for a league whose income lags behind the sums generated by deals in France and England.
And with fears that local stars could be lured away by big wages abroad if that gap isn't bridged, Logan says the Pro14 will reach out further.
Teams from the United States and Canada are being courted while other South African sides may be tempted to join up when the latest Super Rugby deal expires.
"We're trying to develop to be the most competitive league in the northern hemisphere and then world rugby," said Logan. "This is a strong stride towards that and it allows the platform for further development. North America is the next frontier and we don't see the expansion ending here."