Steele enthused by World Cup
New Rugby Football Union chief executive John Steele will use all his Olympic experience to ensure England maximises the opportunity of hosting the 2015 World Cup.
Steele took over at Twickenham this week having spent the last five years running UK Sport and building towards the 2012 London Olympics and Paralympics.
"For me a home World Cup in a sport I am passionate about trumps the London Olympics," said Steele, the former Northampton fly-half and coach.
"I am not talking down the Olympics at all, what a fantastic opportunity for the nation, but a home Rugby World Cup is something very, very special.
"We can use 2015 to drive all sorts of things that will give us an immediate benefit. It is about pinning something on a really big milestone for rugby in five years time.
"I think there is going to be a very positive five years leading into 2015. The condition of the game is such that there is a real opportunity here.
"There has been a lot of talk about legacy with the Olympics. It is talked about so much because people are concerned about what will be there after the investment has been made.
"What people talk about less is the build-up to the Games and the benefits from that. It is enormous.
"It started making a difference to the Olympic and Paralympic environment immediately after we won the bid. It was a huge catalyst for change, growth of sports and change of sports."