Ben Youngs believes Leicester's vast experience of featuring at the rugby season's business end will underpin their push for honours this term.
Youngs and company tackle Northampton on Saturday, seeking a seventh successive victory against the Saints in all competitions. The Tigers are just five points behind Aviva Premiership leaders Saracens and strongly positioned for another major title assault via the play-offs.
"It's like Groundhog Day every time we get to this stage of the season," Leicester and England scrum-half Youngs said. "It happens every time, every year. We just have to keep winning. We have big game after big game, and that is good because you cannot take your foot off the gas."
He added: "We have lots of guys in the squad who have been in this situation at the back end of the season several times, and that experience is vital.
"Richard Cockerill (Leicester director of rugby) spoke to us all and said that every game is like a cup final from here on in. We must win them all."
Saturday's clash at Franklin's Gardens throws up a number of fascinating head-to-head battles, notably the contest between Youngs' brother - current England hooker Tom - and his England colleague and rival Dylan Hartley.
With Ireland's Rory Best and in-form Welshman Richard Hibbard looking strong bets for the British and Irish Lions tour to Australia this summer, Youngs and Hartley could find themselves fighting it out for the third hooking spot.