One Direction hit the big scream with This Is Us
1D's first film is on course to be a huge box office smash at Northern Ireland cinemas
Published 26/08/2013 | 11:43
THERE’S only One Direction for local fans of the world’s biggest boyband — cinemas across Northern Ireland for the pop pinups’ big screen debut!
The Famous Five’s lives on the road and their extraordinary rise to fame and fortune is centre stage in the movie, One Direction: This Is Us.
Thousands of fans went crazy in London’s Leicester Square last Tuesday as their pop idols arrived for the world premiere of the film — set to become one of the biggest box office hits of 2014 around the globe.
The 92-minute movie made by Super Size Me director Morgan Spurlock tells the story of how The X Factor 2010 runners-up have been transformed into the world’s first potential billion dollar boyband.
Alongside 3D concert footage from their London O2 Arena concerts, the group is captured in poignant private moments too.
Fans are set to shed tears of joy when they see the overwhelmed emotion of Zayn Malik’s mum when he tells her that he has bought her a house and Mullingar man Niall Horan bonding with his brother at a family wedding celebration.
The boss of a leading local cinema chain predicted good things for the movie starring the Little Things hit makers.
Movie House Cinemas managing director Michael McAdam told Sunday Life: “Bookings are very healthy particularly for the previews next Thursday.
“Having said that, I don’t think that anyone will have a problem getting in.
“Most of the cinemas we are playing it in will have it in 3D. But it will also be available in some cinemas in 2D.
“Obviously it is going to play to a younger audience. So it is going to do great matinee business and healthy early evening business.”
However the man with cinemas in Belfast, Glengormley, Coleraine and Maghera doesn’t foresee any outbreaks of One Direction mania — similar to the scenes of mass hysteria in London’s Leicester Square.
Said Michael: “If the guys were going to turn up in one my foyers, I think we would need extra security.
“But we haven’t had anything like that since Take That just turned up to see a movie in Glengormley and there was a near riot!”
Local One Direction superfan Chantelle McCullough is just one of the countless One Direction fans who will soon be queuing up to see her pop heroes on the big screen.
Said Chantelle: “I think the film will be really good as it will make people more aware of them and what they are able to do — their talents and personalities.”
And even though he was the subject of bad press after an alleged fling with an Aussie waitress, Zayn Malik — newly engaged to Little Mix star Perrie Edwards — is still Chantelle’s favourite.
Said the Killyleagh teenager: “He is just so beautiful and his personality is amazing. I don’t think he is a bad boy. Those stories were just rumours.”
- One Direction: This Is Us opens in cinemas across Northern Ireland on Thursday.