Belfast Telegraph

UK Website Of The Year

Apple Event: iPhone 7 is waterproof, has new cameras and has no headphone jack

Published 07/09/2016

Phil Schiller, Apple's senior vice president of worldwide marketing, talks about the features on the new iPhone 7 during an event to announce new products, Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Phil Schiller, Apple's senior vice president of worldwide marketing, talks about the features on the new iPhone 7 during an event to announce new products, Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Phil Schiller, Apple's senior vice president of worldwide marketing, talks about the features on the new iPhone 7 earphone options during an event to announce new products, Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Phil Schiller, Apple's senior vice president of worldwide marketing, talks about the features on the new iPhone 7 during an event to announce new products Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Phil Schiller, Apple's senior vice president of worldwide marketing, talks about the features on the new iPhone 7 during an event to announce new products Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Phil Schiller, Apple's senior vice president of worldwide marketing, talks about the features on the new iPhone 7 during an event to announce new products, Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Phil Schiller, Apple's senior vice president of worldwide marketing, talks about the features on the new iPhone 7 during an event to announce new products Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Phil Schiller, Apple's senior vice president of worldwide marketing, talks about the features on the new iPhone 7 earphone options during an event to announce new products Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook announces the new iPhone 7 during an event to announce new products Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Phil Schiller, Apple's senior vice president of worldwide marketing, talks about the features on the new iPhone 7 earphone options during an event to announce new products Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Jeff Williams, Apple's chief operating officer, speaks during an event to announce new products on Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Phil Schiller, Apple's senior vice president of worldwide marketing, talks about the features on the new iPhone 7 earphone options during an event to announce new products, Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook announces the new iPhone 7 during an event to announce new products Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple Senior Vice President of Worldwide Marketing Phil Schiller introduces Lightning headphones during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
Phil Schiller, Apple's senior vice president of worldwide marketing, talks about the features on the new iPhone 7 during an event to announce new products, Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple Senior Vice President of Worldwide Marketing Phil Schiller introduces Lightning headphones during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple Senior Vice President of Worldwide Marketing Phil Schiller introduces a Lightning to 3.5 mm audio jack adapter during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple Senior Vice President of Worldwide Marketing Phil Schiller announces AirPods during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: The newly announced Apple AirPods is seen on a screen during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple Senior Vice President of Worldwide Marketing Phil Schiller announces AirPods during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: The newly announced Apple AirPods is seen during on a screen a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks on the new Apple iPhone 7 during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks on the new Apple iPhone 7 during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
Apple CEO Tim Cook speaks during an Apple event inside Bill Graham Civic Auditorium in San Francisco, California on September 7, 2016. Apple on Wednesday is expected to introduce a new iPhone and perhaps a second-generation smartwatch as it polishes its lineup of devices to shine during the year-end shopping season. The rumor mill has been grinding away with talk of iPhone 7 models that will boast faster chips, more sophisticated cameras, and improved software while doing away with jacks for plugging in wired headphones. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
SAN FRANCISCO, CA - SEPTEMBER 07: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks on the new Apple iPhone 7 during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks on the new Apple iPhone 7 during a launch event on September 7, 2016 in San Francisco, California. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks on the new Apple iPhone 7 during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks on the new Apple iPhone 7 during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple CEO Tim Cook announces the new Apple iPhone 7 during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
Apple CEO Tim Cook speaks during an Apple event inside Bill Graham Civic Auditorium in San Francisco, California on September 7, 2016. Apple on Wednesday is expected to introduce a new iPhone and perhaps a second-generation smartwatch as it polishes its lineup of devices to shine during the year-end shopping season. The rumor mill has been grinding away with talk of iPhone 7 models that will boast faster chips, more sophisticated cameras, and improved software while doing away with jacks for plugging in wired headphones. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
Apple CEO Tim Cook introduces a Super Mario game during an Apple event inside Bill Graham Civic Auditorium in San Francisco, California on September 07, 2016. Apple is expected to introduce a new iPhone and perhaps a second-generation smartwatch as it polishes its lineup of devices to shine during the year-end shopping season. The rumor mill has been grinding away with talk of iPhone 7 models that will boast faster chips, more sophisticated cameras, and improved software while doing away with jacks for plugging in wired headphones. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
Jeff Williams, Apple's chief operating officer, speaks during an event to announce new products on Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Jeff Williams, Apple's chief operating officer, speaks during an event to announce new products on Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook speaks during an Apple event inside Bill Graham Civic Auditorium in San Francisco, California on September 7, 2016. Apple on Wednesday is expected to introduce a new iPhone and perhaps a second-generation smartwatch as it polishes its lineup of devices to shine during the year-end shopping season. The rumor mill has been grinding away with talk of iPhone 7 models that will boast faster chips, more sophisticated cameras, and improved software while doing away with jacks for plugging in wired headphones. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
Jeff Williams, Apple's chief operating officer, speaks during an event to announce new products on Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook speaks during an event to announce new products on Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Jeff Williams, Apple's chief operating officer, speaks during an event to announce new products on Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Jeff Williams, Apple's chief operating officer, speaks during an event to announce new products on Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple COO Jeff Williams announces Apple Watch Series 2 during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple COO Jeff Williams announces Apple Watch Series 2 during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple COO Jeff Williams announces Apple Watch Series 2 during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
Apple CEO Tim Cook speaks during an event to announce new products on Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook speaks during an event to announce new products on Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Jeff Williams, Apple's chief operating officer, speaks during an event to announce new products on Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
SAN FRANCISCO, CA - SEPTEMBER 07: Shigeru Miyamoto, creative fellow at Nintendo and creator of Super Mario, speaks on stage during an Apple launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
Jeff Williams, Apple's chief operating officer, speaks during an event to announce new products on Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
SAN FRANCISCO, CA - SEPTEMBER 07: Shigeru Miyamoto, creative fellow at Nintendo and creator of Super Mario, waves on stage during an Apple launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple CEO Tim Cook waves as he arrives on stage during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple CEO Tim Cook welcomes Nintendo Creative Fellow Shigeru Miyamoto on stage during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Shigeru Miyamoto, creative fellow at Nintendo and creator of Super Mario, speaks on stage during an Apple launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
A man holds a device mounting two iPhones before the start of an Apple event in San Francisco, California on September 7, 2016. Apple on Wednesday is expected to introduce a new iPhone and perhaps a second-generation smartwatch as it polishes its lineup of devices to shine during the year-end shopping season. The rumor mill has been grinding away with talk of iPhone 7 models that will boast faster chips, more sophisticated cameras, and improved software while doing away with jacks for plugging in wired headphones. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
People crowd an entrance at Bill Graham Civic Auditorium before the start of an Apple event in San Francisco, California on September 7, 2016. Apple on Wednesday is expected to introduce a new iPhone and perhaps a second-generation smartwatch as it polishes its lineup of devices to shine during the year-end shopping season. The rumor mill has been grinding away with talk of iPhone 7 models that will boast faster chips, more sophisticated cameras, and improved software while doing away with jacks for plugging in wired headphones. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
The Apple logo is seen on the outside of Bill Graham Civic Auditorium before the start of an event in San Francisco, California on September 7, 2016. Apple on Wednesday is expected to introduce a new iPhone and perhaps a second-generation smartwatch as it polishes its lineup of devices to shine during the year-end shopping season. The rumor mill has been grinding away with talk of iPhone 7 models that will boast faster chips, more sophisticated cameras, and improved software while doing away with jacks for plugging in wired headphones. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
The Apple logo is seen on the outside of Bill Graham Civic Auditorium before the start of an event in San Francisco, California on September 7, 2016. Apple on Wednesday is expected to introduce a new iPhone and perhaps a second-generation smartwatch as it polishes its lineup of devices to shine during the year-end shopping season. The rumor mill has been grinding away with talk of iPhone 7 models that will boast faster chips, more sophisticated cameras, and improved software while doing away with jacks for plugging in wired headphones. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
SAN FRANCISCO, CA - SEPTEMBER 07: Apple CEO Tim Cook speaks on stage during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
The Apple logo is seen on the outside of Bill Graham Civic Auditorium before the start of an event in San Francisco, California on September 7, 2016. Apple on Wednesday is expected to introduce a new iPhone and perhaps a second-generation smartwatch as it polishes its lineup of devices to shine during the year-end shopping season. The rumor mill has been grinding away with talk of iPhone 7 models that will boast faster chips, more sophisticated cameras, and improved software while doing away with jacks for plugging in wired headphones. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
SAN FRANCISCO, CA - SEPTEMBER 07: Apple CEO Tim Cook waves as he arrives on stage during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple CEO Tim Cook speaks on stage during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple CEO Tim Cook speaks on stage during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple CEO Tim Cook waves as he arrives on stage during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple CEO Tim Cook speaks on stage during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple CEO Tim Cook waves as he arrives on stage during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)

Apple has announced its newest iPhones, the 7 and 7 Plus, which are water and dust resistant.

Apple's next iPhones will also come without the analog headphone jack that's been standard on iPhones and most other electronic devices for years.

Instead, the company is making iPhone owners listen with wireless Bluetooth headsets or with earphones that can plug into the phone's digital "Lightning" port, which has been used primarily for charging.

The long-rumored decision to ditch the 3.5 millimeter headphone jack could cause an outcry from consumers. Critics have already complained that their old headphones won't fit in the charging port without an adapter. There's also the dilemma of where to plug in a set of headphones if the charging port is already being used to plug in a power cord.

Apple will include an adapter with the iPhone 7 for those with older headphones.

Apple marketing chief Philip W. Schiller says it comes down to "courage to move on to something new."

Schiller says removing the port frees up space in the phone for newer technologies. He also says the Lightning port was designed years ago with digital audio in mind.

Apple designed new wireless headphones called AirPods to replace the traditional ear buds. Schiller didn't mention a price for the wireless earphones.

Apple isn't the first to ditch the headphone jack. Motorola quietly did so a month ago with some models of the Moto Z.

The new iPhones are getting stereo speakers — one on each side of the phone — along with a display capable of reproducing a wider range of colors.

Apple says it's upgrading the camera and flash components for the new iPhone 7, and it's making an even bigger change in the iPhone 7 Plus.

The larger model will come with two digital camera lenses. One will be for regular shots and the other will have telephoto capabilities, giving you a two-fold zoom. Smartphones typically have resorted to software tricks for zooms, resulting in fuzzy images when blown up.

Both lenses will take photos at 12 megapixels.

Amazon accidentally releases page for iPhone 7 an hour before Apple event
Amazon accidentally releases page for iPhone 7 an hour before Apple event
Apple finally starts using its @Apple Twitter account. It is suggested that the company might use the account to live tweet the iPhone announcement on 7 September

The two lenses will also sense depth and allow users to blur backgrounds in images, mimicking an effect that typically requires changing the lens aperture in stand-alone cameras.

Other smartphone makers including LG and Motorola are also starting to offer models with dual lenses to improve picture quality. While many consumers likely feel their current phone cameras are "good enough," analyst Jan Dawson of Jackdaw Research says the extra capabilities may appeal to millions of people who like to post photos on social media, in the hope of impressing friends and earning "likes" for their posts.

Dawson says the new smartphone cameras still don't match the capabilities of SLR cameras, but they offer improvements that may appeal to the "vanity" of social media users.

Other camera improvements include a new flash with four rather than two shades of color to match ambient light. High-end photographers can get images in RAW format, which allows for more versatile editing, matching what many leading cameras now have.

Analysts say the new iPhones could help Apple recover modestly from a recent dip in sales. But with few expected dramatic changes from previous models, Apple watchers aren't expecting the kind of big spikes in consumer demand that the company saw two years ago, when it introduced larger screens.

Apple sold nearly 92 million iPhones during the first six months of this year, about 15 percent fewer than the same period last year. This year marks the first time that Apple has seen such declines. Industry analysts say it's because last fall's iPhone 6S and 6S Plus didn't contain many new features or improvements.

Investors are hoping for a bigger boost in sales next year. Wall Street analysts say reports from Apple's Asian manufacturers and suppliers indicate the company has decided to wait a year before introducing a major overhaul of the phone in 2017. That will be the iPhone's 10th anniversary.

Apple Watch

The company also introduced a new generation of smartwatches that will include GPS tracking and enough water resistance to swim with, part of its effort to boost sales in its newest product line.

Although the first version of the Apple Watch can tap the GPS function on a companion iPhone, that requires carrying another device with you. GPS isn't common in smartwatches, though the upcoming Samsung Gear S3 will also get GPS.

As for swims, the previous Apple Watch model is resistant to splashes, but not extensive use in water.

Apple says one of the engineering challenges has been sealing the speaker port, which needs air to work. The company says it has designed the speaker to eject water after workouts.

Fitbit has one swim-proof model and Garmin has a few, but the capability isn't common.

The watch update was announced 17 months after the first model came out. The "Series 2" watch will also get a faster processor and a brighter display for outdoor use. Apple didn't make any mention of the new model's battery life. The original model ran down its battery quickly.

New styles include a case made of ceramic and a run-centric design made in collaboration with Nike.

The original model is getting a price cut, to $269, and will get a faster processor. Series 2 will start at $369. The updates are coming Sept. 16. Existing watches can get new software on Sept. 13.

The Apple Watch has been the only major new product released since CEO Tim Cook succeeded company founder Steve Jobs as CEO five years ago, and sales of the device so far have been lukewarm. The company hasn't disclosed sales figures for the Internet-connected watch, but research firm IDC estimates that Apple shipped 1.6 million watches in the April-June quarter, less half the 3.6 million a year earlier.

Watch sales are expected to increase this fall as the holiday gift season gets underway. Analyst Jan Dawson of Jackdaw Research says consumers are finding the watch is useful for health and fitness tracking, but that other apps have not caught on.

The Apple Watch will get a popular new app later this year tough. Niantic Labs, the maker of the cultural sensation Pokemon Go, announced Tuesday that the game will be released for the watch, building upon the apps that it already has built for the iPhone and devices running on Google's popular Android software.

Independent News Service

Your Comments

COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting? customercare@belfasttelegraph.co.uk

Read More