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Apple TV released: orders open for new set-top box, which Apple hopes can bring Siri to the living room

Published 27/10/2015

Apple hopes that apps and a gaming-focused controller will allow it to take on other boxes like Amazon's Fire sticks and Google's Chromecast
Apple hopes that apps and a gaming-focused controller will allow it to take on other boxes like Amazon's Fire sticks and Google's Chromecast

Apple has opened pre-orders for its Apple TV set-top box, which represents the first part of its big push to try and burst into people’s living rooms.

The box, revealed last month, has gone on sale and will start arriving for those who order early later this week.

Apple’s new TV box builds on the company’s existing piece of hockey puck shaped and sized kit— and looks almost identical to it — but features a remote with built-in Siri and which can transform into a controller to make the box into something like a games console. It also brings an App Store through which developers can sell their games.

The 32GB model costs £129 or $149, and the 64GB one costs £169 or $199. The extra space will largely be taken up by games, though Apple offers the option to store much of the game in the cloud and then get it downloaded when it is needed.

Apple’s guide to choosing between the storage sizes says: “If you plan to use your Apple TV primarily to stream movies, TV shows, and music or to play a few apps and games, you’ll probably be fine with 32GB of storage.

“If you plan to download and use lots of apps and games, choose the 64GB configuration. Keep in mind when making your decision, that some apps, when in use, do require additional storage.”

Apple also encourages customers to upgrade to an AppleCare Protection Plan, which costs another £26 and gives two years of technical support. It also offers its own relatively expensive HDMI cable, for £15, since one doesn’t come in the box.

Independent

Apple CEO Tim Cook discusses the new iPad during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (AP Photo/Eric Risberg)
Apple CEO Tim Cook discusses the new iPad during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (AP Photo/Eric Risberg)
Apple CEO Tim Cook enters the stage at the start of a media event in San Francisco on September 09, 2015. Apple on Wednesday unveiled its iPad Pro, saying the large-screen tablet has the power and capabilities to replace a laptop computer. AFP PHOTO/JOSH EDELSONJosh Edelson/AFP/Getty Images
Apple Senior Vice President Philip Schiller speaks about the new iPad Pro at a media event in San Francisco on September 9, 2015. Apple on Wednesday unveiled its iPad Pro, saying the large-screen tablet has the power and capabilities to replace a laptop computer. AFP PHOTO/JOSH EDELSONJosh Edelson/AFP/Getty Images
Apple Senior Vice President Philip Schiller speaks about the new iPad Pro at a media event in San Francisco on September 9, 2015. Apple on Wednesday unveiled its iPad Pro, saying the large-screen tablet has the power and capabilities to replace a laptop computer. AFP PHOTO/JOSH EDELSONJosh Edelson/AFP/Getty Images
Apple Senior Vice President Philip Schiller speaks about the new iPad Pro at a media event in San Francisco on September 9, 2015. AFP PHOTO/JOSH EDELSONJosh Edelson/AFP/Getty Images
Phil Schiller, Apple's senior vice president of worldwide marketing, discusses the pricing for the iPad lineup during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (AP Photo/Eric Risberg)
Phil Schiller, Apple's senior vice president of worldwide marketing, announces the pricing for the iPad Pro during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (AP Photo/Eric Risberg)
Phil Schiller, Apple's senior vice president of worldwide marketing, discusses the new iPad Pro during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (AP Photo/Eric Risberg)
Phil Schiller, Apple's senior vice president of worldwide marketing, introduces the new iPad Pro at the Apple event in the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (AP Photo/Eric Risberg)
Phil Schiller, Apple's senior vice president of worldwide marketing, introduces the new iPad Pro at the Apple event in the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (AP Photo/Eric Risberg)
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Internet Software and Services Eddy Cue speaks about Aplle tv on stage during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the prices for iPad Pro on stage during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the Apple Pencil and the Smart Keyboard prices for iPad Pro on stage during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the new keyboard for the iPad Pro during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the new keyboard for the iPad Pro during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the new Smart Connector for a keyboard on the iPad Pro during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the iPad Pro on stage during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 9: Apple CEO Tim Cook announces the new iPad Pro during an Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 9: Apple CEO Tim Cook announces the new iPad Pro during an Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)

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