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Apple's new iPhone SE and iPad Pro a hit with tech analysts

Published 21/03/2016

Apple Sr. Vice President of Marketing Phil Schiller introduces the new iPad during a media event at Apple headquarters in Cupertino, California on March 21, 2016. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
Apple Sr. Vice President of Marketing Phil Schiller introduces the new iPad during a media event at Apple headquarters in Cupertino, California on March 21, 2016. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
Apple CEO Tim Cook stands in front of a slide of the company's new campus which is under construction during a media event at Apple headquarters in Cupertino, California on March 21, 2016. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
Apple watches are seen on display during a media event at Apple headquarters in Cupertino, California on March 21, 2016. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
Apple watches with new band colors are seen on display during a media event at Apple headquarters in Cupertino, California on March 21, 2016. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
Apple Sr. Vice President of Marketing Phil Schiller introduces the new iPad during a media event at Apple headquarters in Cupertino, California on March 21, 2016. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
Apple Sr. Vice President of Marketing Phil Schiller introduces the new iPad Pro during a media event at Apple headquarters in Cupertino, California on March 21, 2016. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
Apple CEO Tim Cook speaks during a media event at Apple headquarters in Cupertino, California on March 21, 2016. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
A set of iPhone SE handsets are seen on display during a media event at Apple headquarters in Cupertino, California on March 21, 2016. The new iPhone SE will debut at $399 for US customers without a contract subsidy, a significant cut from the price of its larger iPhones. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
Members of the media work during a media event at Apple headquarters in Cupertino, California on March 21, 2016. Today, Apple announced the release of a new smaller iPhone SE, a 9.7 inch iPad Pro, and various software improvements for existing devices. Apple announced March 21 the release of a new smaller iPhone SE, a 9.7 inch iPad Pro, and various software improvements for existing devices. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
Apple Vice President of Product Marketing Gregory Joswiak introduces the new iPhone SE during a media event at Apple headquarters in Cupertino, California on March 21, 2016. Today, Apple announced the release of a new smaller iPhone 6E, a 9.7 inch iPad Pro, and various software improvements for existing devices. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
Apple Sr. Vice President of Marketing Phil Schiller introduces the new iPad during a media event at Apple headquarters in Cupertino, California on March 21, 2016. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
Apple Vice President of Product Marketing Gregory Joswiak introduces the new iPhone SE during a media event at Apple headquarters in Cupertino, California on March 21, 2016. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
Apple Vice President of Product Marketing Gregory Joswiak introduces the new iPhone SE during a media event at Apple headquarters in Cupertino, California on March 21, 2016. Today, Apple announced the release of a new smaller iPhone 6E, a 9.7 inch iPad Pro, and various software improvements for existing devices. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
CUPERTINO, CA - MARCH 21: Apple senior vice president of worldwide marketing Phil Schiller announces the new 9.7" iPad pro during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. The company announced updates to its iPhone and iPad lines, and introduced new bands for the Apple Watch. (Photo by Justin Sullivan/Getty Images) *** BESTPIX ***
Apple CEO Tim Cook speaks during a media event at Apple headquarters in Cupertino, California on March 21, 2016. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
Apple Vice President of Product Marketing Gregory Joswiak introduces the new iPhone SE during a media event at Apple headquarters in Cupertino, California on March 21, 2016. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
Apple CEO Tim Cook speaks during a media event at Apple headquarters in Cupertino, California on March 21, 2016. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
Apple CEO Tim Cook explains how to order food through Apple TV during a media event at Apple headquarters in Cupertino, California on March 21, 2016. Today, Apple announced the release of a new smaller iPhone 6E, a 9.7 inch iPad Pro, and various software improvements for existing devices. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
CUPERTINO, CA - MARCH 21: Apple COO Jeff Williams speaks during an Apple special event at Apple headquarters on March 21, 2016 in Cupertino, California. Apple CEO TIm Cook announced the iPhone SE and a 9.7" version of the iPad Pro. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Apple CEO Tim Cook speaks during an Apple special event at Apple headquarters on March 21, 2016 in Cupertino, California. Apple CEO TIm Cook announced the iPhone SE and a 9.7" version of the iPad Pro. (Photo by Justin Sullivan/Getty Images)
Apple CEO Tim Cook (C) uses a new iPad Pro during a media event at Apple headquarters in Cupertino, California on March 21, 2016. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
Apple CEO Tim Cook speaks during a media event at Apple headquarters in Cupertino, California on March 21, 2016. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
CUPERTINO, CA - MARCH 21: Apple COO Jeff Williams speaks during an Apple special event at Apple headquarters on March 21, 2016 in Cupertino, California. Apple CEO TIm Cook announced the iPhone SE and a 9.7" version of the iPad Pro. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Apple COO Jeff Williams speaks during an Apple special event at Apple headquarters on March 21, 2016 in Cupertino, California. Apple CEO TIm Cook announced the iPhone SE and a 9.7" version of the iPad Pro. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Apple CEO Tim Cook speaks during an Apple special event at Apple headquarters on March 21, 2016 in Cupertino, California. Apple CEO TIm Cook announced the iPhone SE and a 9.7" version of the iPad Pro. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Apple COO Jeff Williams speaks during an Apple special event at Apple headquarters on March 21, 2016 in Cupertino, California. Apple CEO TIm Cook announced the iPhone SE and a 9.7" version of the iPad Pro. (Photo by Justin Sullivan/Getty Images)
Jeff Williams, Chief Operating Officer for Apple, speaks during a media event at Apple headquarters in Cupertino, California on March 21, 2016. Apple on March 21 announced the release of a new smaller iPhone SE, a 9.7 inch iPad Pro, and various software improvements for existing devices. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
CUPERTINO, CA - MARCH 21: Apple senior vice president of worldwide marketing Phil Schiller shows the new 9.7" iPad Pro during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. Apple CEO Tim Cook announced the iPhone SE and a 9.7" version of the iPad Pro. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Apple CEO Tim Cook speaks during an Apple special event at Apple headquarters on March 21, 2016 in Cupertino, California. Apple CEO TIm Cook announced the iPhone SE and a 9.7" version of the iPad Pro. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Apple CEO Tim Cook speaks during an Apple special event on March 21, 2016 in Cupertino, California. Apple CEO TIm Cook announced the iPhone SE and a 9.7" version of the iPad Pro. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Apple CEO Tim Cook speaks during an Apple special event at Apple headquarters on March 21, 2016 in Cupertino, California. Apple CEO TIm Cook announced the iPhone SE and a 9.7" version of the iPad Pro. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Apple CEO Tim Cook speaks during an Apple special event at Apple headquarters on March 21, 2016 in Cupertino, California. Apple CEO TIm Cook announced the iPhone SE and a 9.7" version of the iPad Pro. (Photo by Justin Sullivan/Getty Images)
Apple Vice President of Product Marketing, Gregory Joswiak introduces the new iPhone SE during a media event at Apple headquarters in Cupertino, California on March 21, 2016. Apple on March 21 announced the release of a new smaller iPhone 6E, a 9.7 inch iPad Pro, and various software improvements for existing devices. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
Apple Vice President of Product Marketing, Gregory Joswiak introduces the new iPhone SE during a media event at Apple headquarters in Cupertino, California on March 21, 2016. Apple went small -- cutting prices as well as screen sizes -- unveiling a new iPhone and iPad aimed at reaching more customers and boosting replacements, at a low-key product unveiling March 21. The new iPhone SE will debut at $399 for US customers without a contract subsidy, a significant cut from the price of its larger iPhones. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
CUPERTINO, CA - MARCH 21: The new iPhone SE is displayed during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. Apple announced the iPhone SE and a 9.7" version of the iPad Pro. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: An attendee looks at the new iPhone SE during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. Apple CEO TIm Cook announced the iPhone SE and a 9.7" version of the iPad Pro. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: An attendee inpsects the new iPhone SE during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. Apple announced the iPhone SE and a 9.7" version of the iPad Pro. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: New Apple Watch bands are displayed during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. Apple announced the iPhone SE and a 9.7" version of the iPad Pro. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: The new iPhone SE is displayed during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. Apple announced the iPhone SE and a 9.7" version of the iPad Pro. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: An attendee inpsects the new iPhone SE during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. Apple announced the iPhone SE and a 9.7" version of the iPad Pro. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Apple senior vice president of worldwide marketing Phil Schiller shows the camera on the new 9.7" iPad pro during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. Apple announced the iPhone SE and a 9.7" version of the iPad Pro. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Apple CEO Tim Cook looks at a display of the new 9.7" iPad Pro during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. Apple CEO announced the iPhone SE and a 9.7" version of the iPad Pro. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Apple CEO Tim Cook inspects the new 9.7" iPad Pro during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. Apple CEO announced the iPhone SE and a 9.7" version of the iPad Pro. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: The new iPhone SE is displayed during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. Apple announced the iPhone SE and a 9.7" version of the iPad Pro. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: The new 9.7" iPad Pro is displayed during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. Apple CEO announced the iPhone SE and a 9.7" version of the iPad Pro. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Apple CEO Tim Cook holds the new 9.7" iPad Pro during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. Apple CEO announced the iPhone SE and a 9.7" version of the iPad Pro. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Attendees look at the new 9.7" iPad Pro during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. Apple CEO announced the iPhone SE and a 9.7" version of the iPad Pro. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Apple CEO Tim Cook holds the new 9.7" iPad Pro during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. Apple CEO announced the iPhone SE and a 9.7" version of the iPad Pro. (Photo by Justin Sullivan/Getty Images)
Apple CEO Tim Cook speaks during a media event at Apple headquarters in Cupertino, California on March 21, 2016. Apple on Monday unveiled a new iPhone with a four-inch screen, aiming to reach consumers looking for a handset that is more affordable and compact than its flagship models. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
CUPERTINO, CA - MARCH 21: The new 9.7" iPad Pro is displayed during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. Apple CEO announced the iPhone SE and a 9.7" version of the iPad Pro. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: An attendee looks at the new 9.7" iPad Pro during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. Apple CEO announced the iPhone SE and a 9.7" version of the iPad Pro. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Attendees look at the new 9.7" iPad Pro during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. Apple CEO announced the iPhone SE and a 9.7" version of the iPad Pro. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: An attendee looks at the new 9.7" iPad Pro during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. Apple CEO announced the iPhone SE and a 9.7" version of the iPad Pro. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: The new 9.7" iPad Pro is displayed during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. Apple CEO announced the iPhone SE and a 9.7" version of the iPad Pro. (Photo by Justin Sullivan/Getty Images)
Apple Vice President Gregory Joswiak introduces the new iPhone SE during a media event at Apple headquarters in Cupertino, California on March 21, 2016. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
Apple CEO Tim Cook gestures during a media event at Apple headquarters in Cupertino, California on March 21, 2016. Apple on Monday unveiled a new iPhone with a four-inch screen, aiming to reach consumers looking for a handset that is more affordable and compact than its flagship models. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
CUPERTINO, CA - MARCH 21: Apple senior vice president of worldwide marketing Phil Schiller announces the new 9.7" iPad pro during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. The company announced updates to its iPhone and iPad lines, and introduced new bands for the Apple Watch. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Apple senior vice president of worldwide marketing Phil Schiller announces the new 9.7" iPad pro during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. The company announced updates to its iPhone and iPad lines, and introduced new bands for the Apple Watch. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Apple senior vice president of worldwide marketing Phil Schiller announces the new 9.7" iPad pro during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. The company announced updates to its iPhone and iPad lines, and introduced new bands for the Apple Watch. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Apple senior vice president of worldwide marketing Phil Schiller announces the new 9.7" iPad pro during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. The company announced updates to its iPhone and iPad lines, and introduced new bands for the Apple Watch. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Apple senior vice president of worldwide marketing Phil Schiller announces accessories for the new 9.7" iPad pro during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. The company announced updates to its iPhone and iPad lines, and introduced new bands for the Apple Watch. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Apple senior vice president of worldwide marketing Phil Schiller announces the new 9.7" iPad pro during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. The company announced updates to its iPhone and iPad lines, and introduced new bands for the Apple Watch. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Apple senior vice president of worldwide marketing Phil Schiller announces the new 9.7" iPad pro during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. The company announced updates to its iPhone and iPad lines, and introduced new bands for the Apple Watch. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Apple senior vice president of worldwide marketing Phil Schiller announces the new 9.7" iPad pro during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. The company announced updates to its iPhone and iPad lines, and introduced new bands for the Apple Watch. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Apple senior vice president of worldwide marketing Phil Schiller announces the new 9.7" iPad pro during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. The company announced updates to its iPhone and iPad lines, and introduced new bands for the Apple Watch. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Apple senior vice president of worldwide marketing Phil Schiller announces the new 9.7" iPad pro during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. The company announced updates to its iPhone and iPad lines, and introduced new bands for the Apple Watch. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Apple VP Greg Joswiak announces the new iPhone SE during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. The company is expected to update its iPhone and iPad lines, and introduce new bands for the Apple Watch. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Apple VP Greg Joswiak announces the new iPhone SE during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. The company is expected to update its iPhone and iPad lines, and introduce new bands for the Apple Watch. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Apple VP Greg Joswiak announces the new iPhone SE during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. The company is expected to update its iPhone and iPad lines, and introduce new bands for the Apple Watch. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Apple VP Greg Joswiak announces the new iPhone SE during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. The company is expected to update its iPhone and iPad lines, and introduce new bands for the Apple Watch. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Apple VP Greg Joswiak announces the new iPhone SE during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. The company is expected to update its iPhone and iPad lines, and introduce new bands for the Apple Watch. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Apple VP Greg Joswiak announces the new iPhone SE during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. The company is expected to update its iPhone and iPad lines, and introduce new bands for the Apple Watch. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Apple CEO Tim Cook speaks about the Apple Watch during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. The company is expected to update its iPhone and iPad lines, and introduce new bands for the Apple Watch. (Photo by Justin Sullivan/Getty Images)
File photo dated 11/11/15 of Apple chief executive Tim Cook, who has said the corporation "would not shrink from it's responsibility" in its ongoing battle with the US government over data privacy. PRESS ASSOCIATION Photo. Issue date: Monday March 21, 2016. The technology giant is resisting government requests that the company help create a piece of software that would help the authorities access encrypted data on a locked iPhone belonging to a terror suspect. See PA story TECHNOLOGY Apple Security. Photo credit should read: Niall Carson/PA Wire
CUPERTINO, CA - MARCH 21: Apple CEO Tim Cook speaks about the Apple Watch during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. The company is expected to update its iPhone and iPad lines, and introduce new bands for the Apple Watch. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Apple CEO Tim Cook speaks about the Apple Watch during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. The company is expected to update its iPhone and iPad lines, and introduce new bands for the Apple Watch. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Apple CEO Tim Cook speaks during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. The company is expected to update its iPhone and iPad lines, and introduce new bands for the Apple Watch. (Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - MARCH 21: Apple COO Jeff Williams speaks during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. The company is expected to update its iPhone and iPad lines, and introduce new bands for the Apple Watch. (Photo by Justin Sullivan/Getty Images)

Technology analysts were unanimously impressed with Apple's plans to reach new markets and users with the launch of the iPhone SE and new iPad Pro.

Stephen Ebbett, global director of gadget insurer Protect Your Bubble, said: "A less powerful processor would have been perfectly acceptable in a cheaper iPhone but, with the processor and graphics on par with the iPhone 6s, you're left wondering what features have Apple scrimped on to keep costs down? Other than the screen size, not many it seems.

"Those who weren't bowled over by the 5c, Apple's previous lower-cost iPhone, should be willing to give the SE more serious consideration. It certainly looks more grown up, with a metal body, and decidedly less bold colour options than the 5c."

Ernest Doku, telecoms expert at uSwitch.com, shared a similar view on the iPhone SE being designed to reach new markets.

"The launch of the iPhone SE should be read as a retaliation - a battle cry to the Chinese challenger brands that have taken a bite out of Apple in recent months," he said.

"Taking the iconic design of the 5s and supercharging it with the innards of the 6s, its best iPhone yet, and for a vastly lower price, should strike fear in the hearts of brands already competing in the mid-range mobile market.

"Apple's been there before, mind. The iPhone 5c was supposed to be a cheap and cheerful iPhone but raised eyebrows when it launched because it was only £80 cheaper than the flagship 5s back in 2013.

"But this time around, Apple has priced the SE cleverly at the sweet spot for instant sales, meaning there is no reason why this four-inch handset and its chamfered edges shouldn't fly off the shelves from the word go."

On the iPad Pro, Mr Doku said: "The iPad Pro launch appears to cater to consumer whims over true innovation - with new colours and sizes the order of the day.

"Honey, I've shrunk the iPad, cried Tim Cook - no doubt in response to the moaners who lamented the huge size of the very first Pro.

"Reducing the size of their business device but keeping the beefed-up specs might suit the business traveller who needs portability."

Online Editors

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