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Monday 6 July 2015

Felix Baumgartner's 24-mile jump is giant leap for social media

Published 16/10/2012 | 01:24

ROSWELL, NM - OCTOBER 14:  (NO SALES/NO ARCHIVE) Pilot Felix Baumgartner of Austria and Technical Project Director Art Thompson (R) of the Unites States celebrate after successfully completing the final manned flight for Red Bull Stratos on October 14, 2012 in Roswell, New Mexico. Austrian Felix Baumgartner broke the world record for the highest free fall in history after making a 23-mile ascent in capsule attached to a massive balloon.  (Photo by Joerg Mitter/Red Bull Stratos via Getty Images)
ROSWELL, NM - OCTOBER 14: (NO SALES/NO ARCHIVE) Pilot Felix Baumgartner of Austria and Technical Project Director Art Thompson (R) of the Unites States celebrate after successfully completing the final manned flight for Red Bull Stratos on October 14, 2012 in Roswell, New Mexico. Austrian Felix Baumgartner broke the world record for the highest free fall in history after making a 23-mile ascent in capsule attached to a massive balloon. (Photo by Joerg Mitter/Red Bull Stratos via Getty Images)
FILE - In this Thursday, March 15, 2012 photo provided by Red Bull Stratos, Felix Baumgartner prepares to jump during the first manned test flight for Red Bull Stratos over Roswell, N.M. On Monday, Oct. 8, 2012 over New Mexico, Baumgartner will attempt to jump higher and faster in a free fall than anyone ever before and become the first skydiver to break the sound barrier. (AP Photo/Red Bull Stratos, Jay Nemeth)
In this photo provided by Red Bull, pilot Felix Baumgartner of Austria is seen in a screen at mission control center in the capsule during the final manned flight for Red Bull Stratos in Roswell, N.M. on Sunday, Oct. 14, 2012. Baumgartner plans to jump from an altitude of 120,000 feet, an altitude chosen to enable him to achieve Mach 1 in free fall, which would deliver scientific data to the aerospace community about human survival from high altitudes.(AP Photo/Red Bull, Stefan Aufschnaiter)
In this photo provided by Red Bull Stratos, pilot Felix Baumgartner of Austria steps into his capsule before his mission was aborted due to high winds during the final manned flight of Red Bull Stratos in Roswell, N.M., Tuesday, Oct. 9, 2012. (AP Photo/Red Bull Stratos, Balazs Gardi)
This image provided by Red Bull Stratos shows pilot Felix Baumgartner of Austria sitting in his capsule in preparation for the final manned flight of Red Bull Stratos in Roswell, N.M., Tuesday Oct. 9, 2012. Extreme athlete and skydiver Baumgartner canceled his planned death-defying 23-mile free fall on Tuesday because of high winds, the second time this week he was forced to postpone his quest to be the first supersonic skydiver. (AP Photo/Red Bull Stratos)
In this Nov. 8, 2011, photo provided by Red Bull Stratos, retired U.S Air Force Col. Joe Kittinger, left, and pilot Felix Baumgartner of Austria greet each other during the Brooks chamber test for Red Bull Stratos, a mission to the edge of space to break the speed of sound in freefall, in San Antonio. On Tuesday, Oct. 9, 2012, if winds allow, in the desert surrounding Roswell, N.M., pilot Felix Baumgartner will attempt to break Kittinger's world record for the highest and fastest free fall. (AP Photo/Red Bull Stratos, Christian Pondella)
FILE - In this Aug. 16, 1960, file photo provided by the U.S. Air Force, Col. Joe Kittinger steps off a balloon-supported gondola at an altitude of 102,800 feet. In freefall for 4.5 minutes at speeds up to 614 mph and temperatures as low as -94 degrees Fahrenheit, he opened his parachute at 18,000 feet. On Tuesday, Oct. 9, 2012, if winds allow, in the desert surrounding Roswell, N.M., pilot Felix Baumgartner will attempt to break Kittinger's world record for the highest and fastest free fall. (AP Photo/U.S. Air Force, File)
FILE - In this Nov. 16, 1959, file photo, provided by the U.S. Air Force, Capt. Joseph Kittinger Jr., aerospace laboratory test director, sits in the open balloon gondola after his first parachute test jump for Project Excelsior at Holloman Air Force Base in Alamogordo, N.M. The gondola carried him at an altitude of 76,400 feet for his record free fall jump of more than 12 miles. At left is David Willard, who designed and developed special equipment for the gondola. On Tuesday, Oct. 9, 2012, if winds allow, in the desert surrounding Roswell, N.M., pilot Felix Baumgartner will attempt to break Kittinger's world record for the highest and fastest free fall. (AP Photo/U.S. Air Force, File)
ROSWELL, NM - OCTOBER 9: In this handout from Red Bull Stratos, Pilot Felix Baumgartner of Austria steps stps into the capsule before the final manned flight for Red Bull Stratos October 9, 2012 in Roswell, New Mexico. on . Baumgartner was to attempt a record setting skydive from 23 miles above the Earth, but the attempt had to be aborted due to gusty winds. (Photo by Red Bull Stratos via Getty Images)
ROSWELL, NM - OCTOBER 9: In this handout from Red Bull Stratos, Pilot Felix Baumgartner of Austria steps out of his trailer before the final manned flight for Red Bull Stratos October 9, 2012 in Roswell, New Mexico. on . Baumgartner was to attempt a record setting skydive from 23 miles above the Earth, but the attempt had to be aborted due to gusty winds. (Photo by Red Bull Stratos via Getty Images)
ROSWELL, NM - OCTOBER 9: In this handout from Red Bull Stratos, Pilot Felix Baumgartner of Austria leaves his capsule after his mission was aborted October 9, 2012 in Roswell, New Mexico. on . Baumgartner was to attempt a record setting skydive from 23 miles above the Earth, but the attempt had to be aborted due to gusty winds. (Photo by Red Bull Stratos via Getty Images)
ROSWELL, NM - OCTOBER 9: In this handout from Red Bull Stratos, Pilot Felix Baumgartner of Austria salutes on his way to the capsule before the final manned flight for Red Bull Stratos October 9, 2012 in Roswell, New Mexico. on . Baumgartner was to attempt a record setting skydive from 23 miles above the Earth, but the attempt had to be aborted due to gusty winds. (Photo by Red Bull Stratos via Getty Images)
ROSWELL, NM - OCTOBER 9: In this handout from Red Bull Stratos, Pilot Felix Baumgartner of Austria sits in his capsule before the final manned flight for Red Bull Stratos October 9, 2012 in Roswell, New Mexico. on . Baumgartner was to attempt a record setting skydive from 23 miles above the Earth, but the attempt had to be aborted due to gusty winds. (Photo by Red Bull Stratos via Getty Images)
ROSWELL, NM - OCTOBER 9: In this handout from Red Bull Stratos, Pilot Felix Baumgartner of Austria reacts after his mission was aborted after his mission was aborted October 9, 2012 in Roswell, New Mexico. on . Baumgartner was to attempt a record setting skydive from 23 miles above the Earth, but the attempt had to be aborted due to gusty winds. (Photo by Red Bull Stratos via Getty Images)
Felix Baumgartner, of Austria, gives a thumbs up to Mission Control staff, family, and friends after successfully jumping from a space capsule lifted by a helium balloon at a height of just over 128,000 feet above the Earth's surface, Sunday, Oct. 14, 2012, in Roswell, N.M. (AP Photo/Ross D. Franklin)
Felix Baumgartner, right, of Austria, shares a laugh with Col. Joe Kittinger, USAF retired, after successfully jumping from a space capsule lifted by a helium balloon at a height of just over 128,000 feet above the Earth's surface, beating Kittinger's old record of 102,799 ft., Sunday, Oct. 14, 2012, in Roswell, N.M. (AP Photo/Ross D. Franklin)
Felix Baumgartner, middle, of Austria, walks with his girlfriend Nici Oetl, facing at left, after Baumgartner successfully jumped from a space capsule lifted by a helium balloon at a height of just over 128,000 feet above the Earth's surface, Sunday, Oct. 14, 2012, in Roswell, N.M. (AP Photo/Ross D. Franklin)
Felix Baumgartner, third from left, of Austria, gets a hug from Mission Control technical project director Art Thompson, as television crews and pool photographers converge on the scene, after Baumgartner successfully jumped from a space capsule lifted by a helium balloon at a height of just over 128,000 feet above the Earth's surface, Sunday, Oct. 14, 2012, in Roswell, N.M.(AP Photo/Ross D. Franklin)
Felix Baumgartner, of Austria, pauses before answering a question during an impromptu interview after successfully jumping from a space capsule lifted by a helium balloon at a height of just over 128,000 feet above the Earth's surface, Sunday, Oct. 14, 2012, in Roswell, N.M.(AP Photo/Ross D. Franklin)
In this photo provided by Red Bull Stratos, pilot Felix Baumgartner of Austria and Technical Project Director Art Thompson, celebrate after successfully completing the final manned flight for Red Bull Stratos in Roswell, N.M., Sunday, October 14, 2012. Baumgartner came down safely in the eastern New Mexico desert minutes about nine minutes after jumping from his capsule 128,097 feet, or roughly 24 miles, above Earth. (AP Photo/Red Bull Stratos, Joerg Mitter)
This photo provided by Red Bull shows the balloon lifts up during the helium balloon carrying Felix Baumgartner, Sunday, Oct. 14, 2012, in Roswell, N.M. Baumgartner plans to jump from an altitude of 120,000 feet, an altitude chosen to enable him to achieve Mach 1 in free fall, which would deliver scientific data to the aerospace community about human survival from high altitudes.(AP Photo/Red Bull Stratos, Predrag Vuckovic, HO) MANDATORY CREDIT
In this photo provided by Red Bull Stratos, Pilot Felix Baumgartner of Austria celebrates after successfully completing the final manned flight for Red Bull Stratos in Roswell, N.M., Sunday, Oct. 14, 2012. Baumgartner came down safely in the eastern New Mexico desert minutes about nine minutes after jumping from his capsule 128,097 feet, or roughly 24 miles, above Earth. (AP Photo/Red Bull Stratos, Balazs Gardi)
In this photo provided by Red Bull, pilot Felix Baumgartner of Austria lands in the desert after his successful jump on Sunday, Oct. 14, 2012 in Roswell, N.M. Baumgartner came down safely in the eastern New Mexico desert minutes about nine minutes after jumping from his capsule 128,097 feet, or roughly 24 miles, above Earth (AP Photo/Red Bull, Predrag Vuckovic)
In this photo provided by Red Bull, pilot Felix Baumgartner of Austria celebrates after his successful jump on Sunday, Oct. 14, 2012 in Roswell, N.M. Baumgartner came down safely in the eastern New Mexico desert minutes about nine minutes after jumping from his capsule 128,097 feet, or roughly 24 miles, above Earth (AP Photo/Red Bull, Predrag Vuckovic)
In this photo provided by Red Bull, pilot Felix Baumgartner of Austria lands in the desert after his successful jump on Sunday, Oct. 14, 2012 in Roswell, N.M. Baumgartner came down safely in the eastern New Mexico desert minutes about nine minutes after jumping from his capsule 128,097 feet, or roughly 24 miles, above Earth (AP Photo/Red Bull, Predrag Vuckovic)
In this photo provided by Red Bull, Pilot Felix Baumgartner of Austria jumps out from the capsule during the final manned flight for Red Bull Stratos in Roswell, N.M., Sunday, Oct. 14, 2012. Baumgartner came down safely in the eastern New Mexico desert minutes about nine minutes after jumping from his capsule 128,097 feet, or roughly 24 miles, above Earth. (AP Photo/Red Bull, Stefan Aufschnaiter)
Felix Baumgartner, of Austria, pumps his fist to the crowd after successfully jumping from a space capsule lifted by a helium balloon at a height of just over 128,000 feet above the Earth's surface, Sunday, Oct. 14, 2012, in Roswell, N.M. Baumgartner came down safely in the eastern New Mexico desert minutes about nine minutes after jumping from his capsule 128,097 feet, or roughly 24 miles, above Earth (AP Photo/Ross D. Franklin)
In this photo provided by Red Bull, crew members at the mission control watch the jump of pilot Felix Baumgartner of Austria in Roswell, N.M. on Sunday, Oct. 14, 2012. Baumgartner came down safely in the eastern New Mexico desert minutes about nine minutes after jumping from his capsule 128,097 feet, or roughly 24 miles, above Earth (AP Photo/Red Bull Joerg Mitter)
The capsule and attached helium balloon carrying Felix Baumgartner lifts off as he attempts to break the speed of sound with his own body by jumping from a space capsule lifted by a helium balloon, Sunday, Oct. 14, 2012, in Roswell, N.M. Baumgartner plans to jump from an altitude of 120,000 feet, an altitude chosen to enable him to achieve Mach 1 in free fall, which would deliver scientific data to the aerospace community about human survival from high altitudes.(AP Photo/Ross D. Franklin)
FILE - This photo provided by Red Bull Stratos shows pilot Felix Baumgartner of Austria reacting after his mission was aborted in Roswell, N.M., on Oct. 9, 2012. on Sunday, Oct. 14, 2012, mission control officials declared a "weather hold" until 8:15 a.m. MDT, and said that inflation of the balloon wouldn't begin until after that hold is lifted. Earlier, the launch team said they were aiming for the three-hour ascent to begin Sunday at 8 a.m. The jump was postponed twice last week because of high winds. (AP Photo/Red Bull Stratos, Joerg Mitter)
A helicopter hovers above the helium balloon, attached to the capsule carrying Felix Baumgartner, before he attempts to break the speed of sound with his own body by jumping from the space capsule, Sunday, Oct. 14, 2012, in Roswell, N.M. Baumgartner plans to jump from an altitude of 120,000 feet, an altitude chosen to enable him to achieve Mach 1 in free fall, which would deliver scientific data to the aerospace community about human survival from high altitudes. (AP Photo/Ross D. Franklin)
The capsule and attached helium balloon carrying Felix Baumgartner begins to lift off as he attempts to break the speed of sound with his own body by jumping from a space capsule lifted by a helium balloon, Sunday, Oct. 14, 2012, in Roswell, N.M. Baumgartner plans to jump from an altitude of 120,000 feet, an altitude chosen to enable him to achieve Mach 1 in free fall, which would deliver scientific data to the aerospace community about human survival from high altitudes.(AP Photo/Ross D. Franklin)
The capsule and attached helium balloon carrying Felix Baumgartner just leaves the ground as it lifts off as he attempts to break the speed of sound with his own body by jumping from a space capsule lifted by a helium balloon, Sunday, Oct. 14, 2012, in Roswell, N.M. Baumgartner plans to jump from an altitude of 120,000 feet, an altitude chosen to enable him to achieve Mach 1 in free fall, which would deliver scientific data to the aerospace community about human survival from high altitudes.(AP Photo/Ross D. Franklin)
The capsule, bottom left, and attached helium balloon carrying Felix Baumgartner lifts off as he attempts to break the speed of sound with his own body by jumping from a space capsule lifted by a helium balloon, Sunday, Oct. 14, 2012, in Roswell, N.M. Baumgartner plans to jump from an altitude of 120,000 feet, an altitude chosen to enable him to achieve Mach 1 in free fall, which would deliver scientific data to the aerospace community about human survival from high altitudes.(AP Photo/Ross D. Franklin)
The capsule and attached helium balloon carrying Felix Baumgartner lifts off as he attempts to break the speed of sound with his own body by jumping from a space capsule lifted by a helium balloon, Sunday, Oct. 14, 2012, in Roswell, N.M. Baumgartner plans to jump from an altitude of 120,000 feet, an altitude chosen to enable him to achieve Mach 1 in free fall, which would deliver scientific data to the aerospace community about human survival from high altitudes.(AP Photo/Ross D. Franklin)
In this July 25, 2012 photo provided by Red Bull Stratos, a balloon lifts up during the second manned test flight for Red Bull Stratos in Roswell, N.M. It's described as a '40-acre dry cleaner bag,' that, when first filled, will stretch 55 stories high. On Monday, this special ultra-thin helium balloon is scheduled to liftoff from Roswell, N.M., to carry "Fearless Felix" Baumgartner 23 miles into the stratosphere for what he hopes will be a history-making, sound barrier-breaking skydive. (AP Photo/Red Bull Stratos)
Felix Baumgartner intends to plummet 125,000ft from the edge of space back to earth
Felix Baumgartner is aiming to become the first person to break the speed of sound with the human body (AP)

Felix Baumgartner's 24-mile (38.6km) skydive from the stratosphere was a boon for social networks as millions of users shared in the wonder of the moment from their computers, tablets and phones.

Here's a look at how the world, through the internet, watched the jump.

YOUTUBE:

As Baumgartner ascended in the balloon, so did the number of viewers watching YouTube's live stream of the event. Its popularity grew as the moment of the jump drew closer, as people kept sharing links with each other on Twitter and Facebook and websites embedded the stream.

Nearly 7.3 million viewers were watching as Baumgartner sat on the edge of the capsule, moments before the jump.

In the United States, the opportunity to watch the jump on TV was limited to the Discovery Channel, though more than 40 television networks in 50 total countries carried the live feed, organisers said. It was streamed by more than 130 digital outlets.

FACEBOOK:

After Baumgartner landed, sponsor Red Bull posted a picture of the daredevil on his knees to Facebook. In less than 40 minutes, the picture was shared more than 29,000 times and generated nearly 216,000 likes and more than 10,000 comments. Immediately after the jump, Red Bull solicited questions for Baumgartner through Facebook and Twitter, promising to answer three at a post-jump news conference.

TWITTER:

During the jump and the moments after Baumgartner safely landed, half the worldwide trending topics on Twitter had something to do with the jump - pushing past tweets about Justin Bieber and seven National Football League games being played at the same time. Celebrities of all kinds weighed in, including athletes, actors and high-profile corporate executives.

"It's pretty amazing that I can watch, live on my computer, a man riding a balloon to the edge of space so he can jump out of it. £TheFuture," tweeted Wil Wheaton, who acted in popular science-fiction series Star Trek: The Next Generation.

"Felix Baumgartner is a boss," tweeted Jozy Altidore, a soccer player for the US men's national team.

REDDIT:

Two threads related to the jump made the front page of Reddit. Users quickly upvoted a request for Baumgartner to participate in an Ask Me Anything on the site, where users pepper someone on the site with questions about anything they want. US President Barack Obama held court as the subject of a similar thread in August.

Nearly 29,000 users weighed in on a separate thread about the jump itself, voting it up and down and robustly commenting.

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