Belfast Telegraph

UK Website Of The Year

iPhone 7: Apple Twitter account activated ahead of launch event on 7 September

Company has owned @Apple for years – but until now it has just been an unused egg

Published 02/09/2016

Apple finally starts using its @Apple Twitter account. It is suggested that the company might use the account to live tweet the iPhone announcement on 7 September
Apple finally starts using its @Apple Twitter account. It is suggested that the company might use the account to live tweet the iPhone announcement on 7 September

Apple has finally awakened its Twitter account ahead of the iPhone 7 launch.

The company has brought the account to life by adding a new avatar, a verified tick and a background photo that is the same as the invitations sent out to the press ahead of the upcoming iPhone event.

The move appears to suggest that Apple is finally going to start using the account, after it laid dormant for the last five years.

Until now it has just been an empty account, unverified and using just the default egg picture as its avatar.

Some have even suggested that the company might use the account to live tweet the iPhone announcement on 7 September. It has provided similar updates in the past – even occasionally running its own almost-live blog – but has never used Twitter to do it.

The account still hasn’t posted any tweets, despite being freshened up. But it has managed to get almost 100,000 followers and is gaining quickly.

Though the company maintains a variety of different Twitter accounts – including the App Store, which has sometimes served as the place for official announcements, and the recently introduced Apple Support account – it has never had a central hub that uses just the Apple branding.

That is despite many of Apple’s highest executives been avid tweeters.

Independent

Independent News Service

Your Comments

COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting? customercare@belfasttelegraph.co.uk

Read More