Portable charger for EE customers
Mobile network EE has launched a scheme to give a free portable smartphone charger to all of their customers.
The scheme, called EE Power, is open to all monthly plan EE customers on mobile and broadband, as well as pay as you go users who have been with the network for three months. Portable chargers can be requested via text message, and plug in to phones via micro USB. iPhone users however will be required to use their own charging cable to connect to the charger. Users must pick up their charger from an EE retail Store.
EE also confirmed that as a part of the scheme, if customers are out and unable to charge a dead Power Bar, they can swap it an unlimited number of times for free at any EE Store. The network is calling it a "never ending power" scheme.
The telecoms giant's marketing chief Pippa Dunn said: "Almost everyone's experienced the frustration associated with running out of battery and it always seems to happen when you need your phone the most.
"With EE Power, we're trying to help by giving our customers a Power Bar that can simply be swapped for a fully charged one at any of our stores, at any time, for free."
EE says the 2600mAh battery within the Power Bar will take around four hours to charge, and adds that this is enough to charge a "typical smartphone" once. It is the same size battery as the one housed in the Samsung Galaxy S4, which was launched in 2013.
The firm also pointed to recent research from YouGov that revealed that nearly 60% of UK smartphone users claim their battery does not last a full day. More than 70% of 18-24 year-olds said they wanted to see more ways of charging their phone in public.
According to the most recent figures from Ofcom, at the beginning of 2014, 61% of UK adults were using a smartphone - more than 39 million people. However since then major new handsets from HTC, Samsung and Apple have all launched.
The firm added that non-EE customers can also join EE Power for £20.