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Queues in the rain for Apple's new water-resistant iPhone 7

Published 16/09/2016

The first group of customers including Bishoy Behman, left, and Marcus Barsoum, right, hold up their purchases at the Apple store in Sydney, Australia, Friday, Sept. 16, 2016. The latest iPhone was released in the country on Friday. (AP Photo/Rob Griffith)
The first group of customers including Bishoy Behman, left, and Marcus Barsoum, right, hold up their purchases at the Apple store in Sydney, Australia, Friday, Sept. 16, 2016. The latest iPhone was released in the country on Friday. (AP Photo/Rob Griffith)
People wait outside for Apple store to buy the new Apple iPhone 7 in Washington, DC early on September 16, 2016. / AFP PHOTO / ANDREW CABALLERO-REYNOLDSANDREW CABALLERO-REYNOLDS/AFP/Getty Images
A Chinese customer sets up her new iPhone 7 during the opening sale launch at an Apple store in Shanghai on September 16, 2016. With new iPhones hitting the markets on September 16, Apple is seeking to regain momentum and set new trends for the smartphone industry and tech sector. / AFP PHOTO / JOHANNES EISELEJOHANNES EISELE/AFP/Getty Images
People queue for the new iPhone 7 during the opening day of sales at an Apple store in Shanghai on September 16, 2016. With new iPhones hitting the markets on September 16, Apple is seeking to regain momentum and set new trends for the smartphone industry and tech sector. / AFP PHOTO / JOHANNES EISELEJOHANNES EISELE/AFP/Getty Images
A Chinese woman tests the new iPhone 7 during the opening sale launch at an Apple store in Shanghai on September 16, 2016. With new iPhones hitting the markets on September 16, Apple is seeking to regain momentum and set new trends for the smartphone industry and tech sector. / AFP PHOTO / JOHANNES EISELEJOHANNES EISELE/AFP/Getty Images
People queue for the new iPhone 7 during the opening day of sales at an Apple store in Shanghai on September 16, 2016. With new iPhones hitting the markets on September 16, Apple is seeking to regain momentum and set new trends for the smartphone industry and tech sector. / AFP PHOTO / JOHANNES EISELEJOHANNES EISELE/AFP/Getty Images
A Chinese couple tests the new iPhone 7 during the opening sale launch at an Apple store in Shanghai on September 16, 2016. With new iPhones hitting the markets on September 16, Apple is seeking to regain momentum and set new trends for the smartphone industry and tech sector. / AFP PHOTO / JOHANNES EISELEJOHANNES EISELE/AFP/Getty Images
The new iPhone 7 and 7 Plus are on display at the Apple store in Sydney, Australia, Friday, Sept. 16, 2016. The latest iPhone was released in the country on Friday. (AP Photo/Rob Griffith)
Chinese customers test the new iPhone 7 during the opening sale launch at an Apple store in Shanghai on September 16, 2016. With new iPhones hitting the markets on September 16, Apple is seeking to regain momentum and set new trends for the smartphone industry and tech sector. / AFP PHOTO / JOHANNES EISELEJOHANNES EISELE/AFP/Getty Images
Bishoy Behman, center, holds up his two new iPhone 7 after he purchased them at the Apple store in Sydney, Australia, Friday, Sept. 16, 2016. Behman, a 17-year-old high school student who has camped on the street in front of the store since Wednesday morning was the first retail customer in the world to purchase the new model iPhone. (AP Photo/Rob Griffith)
Apple staff clap their hands as the first customer to purchase iPhone 7 walks through the doors at the Apple store in Sydney, Australia, Friday, Sept. 16, 2016. Bishoy Behman, a 17-year-old high school student who has camped on the street in front of the store since Wednesday morning was the first retail customer in the world to purchase the new model iPhone. (AP Photo/Rob Griffith)
A woman poses with Apple's iPhone 7 after purchase at an Apple store in Tokyo Friday, Sept. 16, 2016. Apple's newest mobile devices, the iPhone 7 and 7 Plus went on sale in the country on Friday. (Nozomu Endo/Kyodo News via AP)
People queue for the new iPhone 7 outside the Apple store in Covent Garden, London. PRESS ASSOCIATION Photo. Picture date: Friday September 16, 2016. The iPhone 7 and 7 Plus will both come in two new black finishes and are water resistant for the first time. See PA story TECHNOLOGY iPhone. Photo credit should read: Martyn Landi/PA Wire
People queue for the new iPhone 7 outside the Apple store in Covent Garden, London. PRESS ASSOCIATION Photo. Picture date: Friday September 16, 2016. The iPhone 7 and 7 Plus will both come in two new black finishes and are water resistant for the first time. See PA story TECHNOLOGY iPhone. Photo credit should read: Martyn Landi/PA Wire
A set of ear pods and a charger sit in the box next to a new iPhone 7 at the Apple store in Covent Garden, London. PRESS ASSOCIATION Photo. Picture date: Friday September 16, 2016. The iPhone 7 and 7 Plus will both come in two new black finishes and are water resistant for the first time. See PA story TECHNOLOGY iPhone. Photo credit should read: Yui Mok/PA Wire
One of the first customers Hieu Pham with his new iPhone 7 at the Apple store in Covent Garden, London. PRESS ASSOCIATION Photo. Picture date: Friday September 16, 2016. The iPhone 7 and 7 Plus will both come in two new black finishes and are water resistant for the first time. See PA story TECHNOLOGY iPhone. Photo credit should read: Yui Mok/PA Wire
A new iPhone 7 Plus without a headphone socket at the Apple store in Covent Garden, London. PRESS ASSOCIATION Photo. Picture date: Friday September 16, 2016. The iPhone 7 and 7 Plus will both come in two new black finishes and are water resistant for the first time. See PA story TECHNOLOGY iPhone. Photo credit should read: Yui Mok/PA Wire
People queue for the new iPhone 7 outside the Apple store in Covent Garden, London. PRESS ASSOCIATION Photo. Picture date: Friday September 16, 2016. The iPhone 7 and 7 Plus will both come in two new black finishes and are water resistant for the first time. See PA story TECHNOLOGY iPhone. Photo credit should read: Martyn Landi/PA Wire
People queue outside the Apple Store to buy the new iPhone 7 smartphone on the day of its release at Covent Garden in London on September 16, 2016. Apple's iPhone 7 launch generated trademark queues and brisk sales today that defied gloomy expectations. / AFP PHOTO / Jack Taylor / Jack TaylorJACK TAYLOR/AFP/Getty Images
BERLIN, GERMANY - SEPTEMBER 16: An Apple employee hands over Apple iPhone 7 phones on the first day of sales of the new phone at the Berlin Apple store on September 16, 2016 in Berlin, Germany. The new phone comes in two sizes, one with a 4.7 inch display, the other with a 5.5 inch display. (Photo by Sean Gallup/Getty Images)
BERLIN, GERMANY - SEPTEMBER 16: A visitor tries out an Apple iPhone 7 on the first day of sales of the new phone at the Berlin Apple store on September 16, 2016 in Berlin, Germany. The new phone comes in two sizes, one with a 4.7 inch display, the other with a 5.5 inch display. (Photo by Sean Gallup/Getty Images)
BERLIN, GERMANY - SEPTEMBER 16: Customers who had pre-ordered the Apple iPhone 7 wait to purchase it on the first day of sales of the new phone at the Berlin Apple store on September 16, 2016 in Berlin, Germany. The new phone comes in two sizes, one with a 4.7 inch display, the other with a 5.5 inch display. (Photo by Sean Gallup/Getty Images)
Apple Store employees cheer and clap as customers arrive to buy the iPhone 7 smartphone on the day of its release at Covent Garden in London on September 16, 2016. Apple's iPhone 7 launch generated trademark queues and brisk sales today that defied gloomy expectations. / AFP PHOTO / Jack Taylor / Jack TaylorJACK TAYLOR/AFP/Getty Images
BERLIN, GERMANY - SEPTEMBER 16: Customers, most of whom had pre-ordered the Apple iPhone 7, wait to enter on the first day of sales of the new phone outside the Berlin Apple store on September 16, 2016 in Berlin, Germany. The new phone comes in two sizes, one with a 4.7 inch display, the other with a 5.5 inch display. (Photo by Sean Gallup/Getty Images)
BERLIN, GERMANY - SEPTEMBER 16: Customers, most of whom had pre-ordered the Apple iPhone 7, wait to enter on the first day of sales of the new phone outside the Berlin Apple store on September 16, 2016 in Berlin, Germany. The new phone comes in two sizes, one with a 4.7 inch display, the other with a 5.5 inch display. (Photo by Sean Gallup/Getty Images)
A customers inspects his newly purchased iPhone 7 smartphone on the day of its release at Covent Garden in London on September 16, 2016. Apple's iPhone 7 launch generated trademark queues and brisk sales today that defied gloomy expectations. / AFP PHOTO / Jack Taylor / Jack TaylorJACK TAYLOR/AFP/Getty Images
BERLIN, GERMANY - SEPTEMBER 16: Customers, most of whom had pre-ordered the Apple iPhone 7, wait to enter on the first day of sales of the new phone outside the Berlin Apple store on September 16, 2016 in Berlin, Germany. The new phone comes in two sizes, one with a 4.7 inch display, the other with a 5.5 inch display. (Photo by Sean Gallup/Getty Images)
The new iPhone 7 smartphone is on display on the day of its release at Covent Garden in London on September 16, 2016. Apple's iPhone 7 launch generated trademark queues and brisk sales today that defied gloomy expectations. / AFP PHOTO / Jack Taylor / Jack TaylorJACK TAYLOR/AFP/Getty Images
BERLIN, GERMANY - SEPTEMBER 16: Apple employees prepare Apple iPhone 7 phones on the first day of sales of the new phone at the Berlin Apple store on September 16, 2016 in Berlin, Germany. The new phone comes in two sizes, one with a 4.7 inch display, the other with a 5.5 inch display. (Photo by Sean Gallup/Getty Images)
BERLIN, GERMANY - SEPTEMBER 16: Customers, most of whom had pre-ordered the Apple iPhone 7, enter the Berlin Apple store on the first day of sales of the new phone on September 16, 2016 in Berlin, Germany. The new phone comes in two sizes, one with a 4.7 inch display, the other with a 5.5 inch display. (Photo by Sean Gallup/Getty Images)
BERLIN, GERMANY - SEPTEMBER 16: An Apple employee prepares Apple iPhone 7 phones on the first day of sales of the new phone at the Berlin Apple store on September 16, 2016 in Berlin, Germany. The new phone comes in two sizes, one with a 4.7 inch display, the other with a 5.5 inch display. (Photo by Sean Gallup/Getty Images)
BERLIN, GERMANY - SEPTEMBER 16: Apple fans, some of whom had slept outside the Berlin Apple store overnight, wait to enter the store on the first day of sales of the new iPhone 7 on September 16, 2016 in Berlin, Germany. The new phone comes in two sizes, one with a 4.7 inch display, the other with a 5.5 inch display. (Photo by Sean Gallup/Getty Images)
BERLIN, GERMANY - SEPTEMBER 16: Apple employees prepare Apple iPhone 7 phones on the first day of sales of the new phone at the Berlin Apple store on September 16, 2016 in Berlin, Germany. The new phone comes in two sizes, one with a 4.7 inch display, the other with a 5.5 inch display. (Photo by Sean Gallup/Getty Images)
Alex Telek (left) and Clarence Ji with their new iPhone 7 handsets at the Apple store in Covent Garden, London. PRESS ASSOCIATION Photo. Picture date: Friday September 16, 2016. The iPhone 7 and 7 Plus will both come in two new black finishes and are water resistant for the first time. See PA story TECHNOLOGY iPhone. Photo credit should read: Yui Mok/PA Wire
Alex Telek (left) and Clarence Ji with their new iPhone 7 handsets at the Apple store in Covent Garden, London. PRESS ASSOCIATION Photo. Picture date: Friday September 16, 2016. The iPhone 7 and 7 Plus will both come in two new black finishes and are water resistant for the first time. See PA story TECHNOLOGY iPhone. Photo credit should read: Yui Mok/PA Wire
BERLIN, GERMANY - SEPTEMBER 16: Apple fans, some of whom had slept outside the Berlin Apple store overnight, wait to enter the store on the first day of sales of the new iPhone 7 on September 16, 2016 in Berlin, Germany. The new phone comes in two sizes, one with a 4.7 inch display, the other with a 5.5 inch display. (Photo by Sean Gallup/Getty Images)
BERLIN, GERMANY - SEPTEMBER 16: An Apple fan sleeps on a mattress on the sidwalk outside the Berlin Apple store prior to the first day of sales of the new iPhone 7 on September 16, 2016 in Berlin, Germany. The new phone comes in two sizes, one with a 4.7 inch display, the other with a 5.5 inch display. (Photo by Sean Gallup/Getty Images)
BERLIN, GERMANY - SEPTEMBER 16: Boxes containing the new iPhone 7 stand lined up for customers at the Berlin Apple store on the first day of sales of the new phone on September 16, 2016 in Berlin, Germany. The new phone comes in two sizes, one with a 4.7 inch display, the other with a 5.5 inch display. (Photo by Sean Gallup/Getty Images)
People queue for the new iPhone 7 at the Apple store in Covent Garden, London. PRESS ASSOCIATION Photo. Picture date: Friday September 16, 2016. The iPhone 7 and 7 Plus will both come in two new black finishes and are water resistant for the first time. See PA story TECHNOLOGY iPhone. Photo credit should read: Yui Mok/PA Wire
BERLIN, GERMANY - SEPTEMBER 16: A visitor tries out an Apple iPhone 7 on the first day of sales of the new phone at the Berlin Apple store on September 16, 2016 in Berlin, Germany. The new phone comes in two sizes, one with a 4.7 inch display, the other with a 5.5 inch display. (Photo by Sean Gallup/Getty Images)
BERLIN, GERMANY - SEPTEMBER 16: Boxes containing the new iPhone 7 stand lined up for customers at the Berlin Apple store on the first day of sales of the new phone on September 16, 2016 in Berlin, Germany. The new phone comes in two sizes, one with a 4.7 inch display, the other with a 5.5 inch display. (Photo by Sean Gallup/Getty Images)

The iPhone 7 and 7 Plus have gone on sale in the UK, with keen customers queuing in the rain for the water-resistant devices.

The latest iPhones which were announced last week in San Francisco come in a black and jet black finish for the first time.

First in the queue at the Apple Store in Covent Garden was Paul du Buf, 49, from Croydon, who collected a silver iPhone 7.

Apple said yesterday that many versions of the phone had sold out in pre-order, and this morning's queues were made up of those who had reserved a spot to pick up a pre-ordered device.

"I'm just really excited about the new iPhone," said Mr du Buf, when asked why he chose to come so early.

"I really wanted the new camera and the new software."

Both the iPhone 7 and larger 7 Plus have been made water-resistant for the first time, while a new version of the Apple Watch, called the Series 2, has also gone on sale today.

Apple caused controversy when announcing the iPhone 7 when it revealed the new devices would no longer have a headphone jack, instead asking customers to connect headphones via the Lightning connector, or use wireless headsets.

Phil Schiller, Apple's senior vice president of worldwide marketing, talks about the features on the new iPhone 7 during an event to announce new products, Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Phil Schiller, Apple's senior vice president of worldwide marketing, talks about the features on the new iPhone 7 during an event to announce new products, Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Phil Schiller, Apple's senior vice president of worldwide marketing, talks about the features on the new iPhone 7 earphone options during an event to announce new products, Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Phil Schiller, Apple's senior vice president of worldwide marketing, talks about the features on the new iPhone 7 during an event to announce new products Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Phil Schiller, Apple's senior vice president of worldwide marketing, talks about the features on the new iPhone 7 during an event to announce new products Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Phil Schiller, Apple's senior vice president of worldwide marketing, talks about the features on the new iPhone 7 during an event to announce new products, Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Phil Schiller, Apple's senior vice president of worldwide marketing, talks about the features on the new iPhone 7 during an event to announce new products Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Phil Schiller, Apple's senior vice president of worldwide marketing, talks about the features on the new iPhone 7 earphone options during an event to announce new products Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook announces the new iPhone 7 during an event to announce new products Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Phil Schiller, Apple's senior vice president of worldwide marketing, talks about the features on the new iPhone 7 earphone options during an event to announce new products Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Jeff Williams, Apple's chief operating officer, speaks during an event to announce new products on Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Phil Schiller, Apple's senior vice president of worldwide marketing, talks about the features on the new iPhone 7 earphone options during an event to announce new products, Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook announces the new iPhone 7 during an event to announce new products Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple Senior Vice President of Worldwide Marketing Phil Schiller introduces Lightning headphones during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
Phil Schiller, Apple's senior vice president of worldwide marketing, talks about the features on the new iPhone 7 during an event to announce new products, Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple Senior Vice President of Worldwide Marketing Phil Schiller introduces Lightning headphones during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple Senior Vice President of Worldwide Marketing Phil Schiller introduces a Lightning to 3.5 mm audio jack adapter during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple Senior Vice President of Worldwide Marketing Phil Schiller announces AirPods during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: The newly announced Apple AirPods is seen on a screen during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple Senior Vice President of Worldwide Marketing Phil Schiller announces AirPods during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: The newly announced Apple AirPods is seen during on a screen a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks on the new Apple iPhone 7 during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks on the new Apple iPhone 7 during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
Apple CEO Tim Cook speaks during an Apple event inside Bill Graham Civic Auditorium in San Francisco, California on September 7, 2016. Apple on Wednesday is expected to introduce a new iPhone and perhaps a second-generation smartwatch as it polishes its lineup of devices to shine during the year-end shopping season. The rumor mill has been grinding away with talk of iPhone 7 models that will boast faster chips, more sophisticated cameras, and improved software while doing away with jacks for plugging in wired headphones. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
SAN FRANCISCO, CA - SEPTEMBER 07: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks on the new Apple iPhone 7 during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks on the new Apple iPhone 7 during a launch event on September 7, 2016 in San Francisco, California. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks on the new Apple iPhone 7 during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks on the new Apple iPhone 7 during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple CEO Tim Cook announces the new Apple iPhone 7 during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
Apple CEO Tim Cook speaks during an Apple event inside Bill Graham Civic Auditorium in San Francisco, California on September 7, 2016. Apple on Wednesday is expected to introduce a new iPhone and perhaps a second-generation smartwatch as it polishes its lineup of devices to shine during the year-end shopping season. The rumor mill has been grinding away with talk of iPhone 7 models that will boast faster chips, more sophisticated cameras, and improved software while doing away with jacks for plugging in wired headphones. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
Apple CEO Tim Cook introduces a Super Mario game during an Apple event inside Bill Graham Civic Auditorium in San Francisco, California on September 07, 2016. Apple is expected to introduce a new iPhone and perhaps a second-generation smartwatch as it polishes its lineup of devices to shine during the year-end shopping season. The rumor mill has been grinding away with talk of iPhone 7 models that will boast faster chips, more sophisticated cameras, and improved software while doing away with jacks for plugging in wired headphones. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
Jeff Williams, Apple's chief operating officer, speaks during an event to announce new products on Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Jeff Williams, Apple's chief operating officer, speaks during an event to announce new products on Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook speaks during an Apple event inside Bill Graham Civic Auditorium in San Francisco, California on September 7, 2016. Apple on Wednesday is expected to introduce a new iPhone and perhaps a second-generation smartwatch as it polishes its lineup of devices to shine during the year-end shopping season. The rumor mill has been grinding away with talk of iPhone 7 models that will boast faster chips, more sophisticated cameras, and improved software while doing away with jacks for plugging in wired headphones. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
Jeff Williams, Apple's chief operating officer, speaks during an event to announce new products on Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook speaks during an event to announce new products on Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Jeff Williams, Apple's chief operating officer, speaks during an event to announce new products on Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Jeff Williams, Apple's chief operating officer, speaks during an event to announce new products on Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple COO Jeff Williams announces Apple Watch Series 2 during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple COO Jeff Williams announces Apple Watch Series 2 during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple COO Jeff Williams announces Apple Watch Series 2 during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
Apple CEO Tim Cook speaks during an event to announce new products on Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook speaks during an event to announce new products on Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Jeff Williams, Apple's chief operating officer, speaks during an event to announce new products on Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
SAN FRANCISCO, CA - SEPTEMBER 07: Shigeru Miyamoto, creative fellow at Nintendo and creator of Super Mario, speaks on stage during an Apple launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
Jeff Williams, Apple's chief operating officer, speaks during an event to announce new products on Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
SAN FRANCISCO, CA - SEPTEMBER 07: Shigeru Miyamoto, creative fellow at Nintendo and creator of Super Mario, waves on stage during an Apple launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple CEO Tim Cook waves as he arrives on stage during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple CEO Tim Cook welcomes Nintendo Creative Fellow Shigeru Miyamoto on stage during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Shigeru Miyamoto, creative fellow at Nintendo and creator of Super Mario, speaks on stage during an Apple launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
A man holds a device mounting two iPhones before the start of an Apple event in San Francisco, California on September 7, 2016. Apple on Wednesday is expected to introduce a new iPhone and perhaps a second-generation smartwatch as it polishes its lineup of devices to shine during the year-end shopping season. The rumor mill has been grinding away with talk of iPhone 7 models that will boast faster chips, more sophisticated cameras, and improved software while doing away with jacks for plugging in wired headphones. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
People crowd an entrance at Bill Graham Civic Auditorium before the start of an Apple event in San Francisco, California on September 7, 2016. Apple on Wednesday is expected to introduce a new iPhone and perhaps a second-generation smartwatch as it polishes its lineup of devices to shine during the year-end shopping season. The rumor mill has been grinding away with talk of iPhone 7 models that will boast faster chips, more sophisticated cameras, and improved software while doing away with jacks for plugging in wired headphones. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
The Apple logo is seen on the outside of Bill Graham Civic Auditorium before the start of an event in San Francisco, California on September 7, 2016. Apple on Wednesday is expected to introduce a new iPhone and perhaps a second-generation smartwatch as it polishes its lineup of devices to shine during the year-end shopping season. The rumor mill has been grinding away with talk of iPhone 7 models that will boast faster chips, more sophisticated cameras, and improved software while doing away with jacks for plugging in wired headphones. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
The Apple logo is seen on the outside of Bill Graham Civic Auditorium before the start of an event in San Francisco, California on September 7, 2016. Apple on Wednesday is expected to introduce a new iPhone and perhaps a second-generation smartwatch as it polishes its lineup of devices to shine during the year-end shopping season. The rumor mill has been grinding away with talk of iPhone 7 models that will boast faster chips, more sophisticated cameras, and improved software while doing away with jacks for plugging in wired headphones. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
SAN FRANCISCO, CA - SEPTEMBER 07: Apple CEO Tim Cook speaks on stage during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
The Apple logo is seen on the outside of Bill Graham Civic Auditorium before the start of an event in San Francisco, California on September 7, 2016. Apple on Wednesday is expected to introduce a new iPhone and perhaps a second-generation smartwatch as it polishes its lineup of devices to shine during the year-end shopping season. The rumor mill has been grinding away with talk of iPhone 7 models that will boast faster chips, more sophisticated cameras, and improved software while doing away with jacks for plugging in wired headphones. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
SAN FRANCISCO, CA - SEPTEMBER 07: Apple CEO Tim Cook waves as he arrives on stage during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple CEO Tim Cook speaks on stage during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple CEO Tim Cook speaks on stage during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple CEO Tim Cook waves as he arrives on stage during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple CEO Tim Cook speaks on stage during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 07: Apple CEO Tim Cook waves as he arrives on stage during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the iPhone 7. The tech giant is also rumored to be planning to announce an update to its Apple Watch wearable device. (Photo by Stephen Lam/Getty Images)

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