Ryan hoping to put competitors in the shade with new toothbrush
A young Belfast man is hoping to take a bite out of the lucrative dental hygiene market... from his exotic base in Brazil.
And Ryan Donaghy (31) couldn't have picked a better day to launch his new toothbrush because today is National Toothbrush Day.
Ryan, from south Belfast, who heads up trade, marketing and key accounts for the energy drinks company Red Bull in Brazil, has spent three years working to develop a prototype which he believes will rejuvenate the dental routine with what he's calling his t.brush.
Ryan has already tried to dazzle Dragons' Den entrepreneurs with his innovative t.brush.
But though he missed out on an investment, Ryan didn't forget his toothbrush, which he is convinced can clean up in the fiercely competitive dental world.
He said: "I've put my heart and soul into this and hopefully it will only be a matter of time before we can get it into the shops."
The t.brush toothbrush comes in seven different styles, and according to Ryan, is 60% more compact and has a 70% longer battery life, while the use of oscillate-and-rotate technology means it is much more effective in removing plaque.
Ryan headed up the design team pioneering the toothbrush and at one stage worked with an engineering company based in Taiwan.
He says his t.brush has been rigorously tested for 12 months and is ready for production once he gets the necessary investment backing.
He has launched his bid for financial aid on Kickstarter, the world's largest funding platform for creative projects.
He said: "I have had a couple of key objectives - creating a brush a fraction of the size of the standard rotation brushes, but packed with even more functionality, and having really cool and funky styles.
"Finalising the development of the prototype was a huge challenge.
"It wasn't easy but after all the hard work and perseverance, being able to hold the very first t.brush prototype has been an amazing feeling."