The rights to one of the most notorious adult sites on the internet are up for sale just four years after they changed hands for a record $14m (£9m), with auctioneers hoping that sex can sell all over again.
Sex.com, the most expensive domain name on the internet (described as the “jewel in the internet crown”) and the subject of two books, is set to go under the hammer on March 18 after owner Escom was unable to pay its debts. Details of the process were posted on the website of auctioneer David R Maltz & Co, which has since received a slew of inquiries.
The event will be held at law firm Windels Marx Lane & Mittendorf in New York. The domain name will not come cheap. Interested parties will have to bring a certified cheque for $1m just to be allowed to participate.