Sky's new phone service to take on BT
Sky will embark on a full launch of its mobile phone service in the new year as it looks to go toe-to-toe with BT.
The Game Of Thrones broadcaster said it would begin offering Sky Mobile to customers through a "gated sale", before widening the service to the rest of the market in early 2017.
Sky customers can begin registering an interest in the service from October 31, the company announced at an investor day.
It comes after Sky revealed in January last year, that it would break into the mobile phone market through a partnership with O2 operator Telefonica.
Stephen van Rooyen, Sky's UK and Ireland chief executive, confirmed that the firm "long had its eyes on the prize" when it came to the sector