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Sony unveils its new Xperia XZ smartphone

By Martyn Landi

Published 02/09/2016

The company’s new Xperia XZ
The company’s new Xperia XZ

Sony has revealed its new flagship smartphone, the Xperia XZ, claiming it contains "one of the most advanced cameras ever".

The phone was among an array of new products previewed by the technology company, which also included new wireless noise-cancelling headphones and a gold-plated Walkman music player.

At the Japanese firm's event ahead of the IFA technology show in Berlin, Sony president Kazuo Hirai said the manufacturing giant was aiming to do more to please customers.

"We want our products to be at the last one inch at the closest point to you, he added.

"Our relevance to you lies in continuing to offer emotional value through a wide range of products which are intimately involved in enhancing what you see, hear, experience and enjoy."

The new XZ smartphone will be the first to come with three image sensors as well as axis image stabilisation, features not seen elsewhere and likely to make the smartphone rival most others in terms of taking photos.

As part of the company's Life Space UX line of products, Mr Hirai confirmed that the firm's Glass Sound Speaker, a lantern-like device that emits sound through vibrating glass, was now on sale in the UK, as is the business's portable speaker.

A new pair of gesture-controlled noise cancelling headphones, the MDR-1000X were also unveiled. As well as blocking out background noise, when users cup their hand over the right earpiece ambient sound is let in, so users can have and hear short conversations without removing their headphones.

IFA opens to the public today, with more than 200,000 visitors being offered the opportunity to sample the new products being showcased by the more than 1,500 companies at the event.

Fully-waterproof smartwatches and a curved screen gaming laptop will also be unveiled at the show.

Samsung has revealed the Gear S3 smartwatch - which is set to be fully-waterproof for the first time.

Meanwhile PC maker Acer showed off their new Predator 21 X laptop, which comes complete with a curved display - the first of its kind.

LG's V20 smartphone has been confirmed as being one of the first to ship with Google's latest Android software - version 7.0, also known as Nougat - and the handset is due to be shown for the first time in Berlin.

A boy plays a virtual reality game at the booth of XMG at the booth of Samsung promoting the Galaxy Note7 smartphone at the IFA (Internationale Funkausstellung) electronics trade fair in Berlin on September 2, 2016. AFP/Getty Images
A boy plays a virtual reality game at the booth of XMG at the booth of Samsung promoting the Galaxy Note7 smartphone at the IFA (Internationale Funkausstellung) electronics trade fair in Berlin on September 2, 2016. AFP/Getty Images
A visitor painting on a tablet at the 2016 IFA consumer electronics trade fair on August 3, 2016 in Berlin, Germany. IFA is among the world's largest trade fairs for consumer electronics and home appliances and runs from September 2-7. (Photo by Carsten Koall/Getty Images)
BERLIN, GERMANY - SEPTEMBER 02: Visitors passing the stand of Samsung at the 2016 IFA consumer electronics trade fair on September 2, 2016 in Berlin, Germany. IFA is among the world's largest trade fairs for consumer electronics and home appliances and runs from September 2-7. (Photo by Carsten Koall/Getty Images)
BERLIN, GERMANY - SEPTEMBER 02: Visitors passing the stand of Samsung at the 2016 IFA consumer electronics trade fair on September 2, 2016 in Berlin, Germany. IFA is among the world's largest trade fairs for consumer electronics and home appliances and runs from September 2-7. (Photo by Carsten Koall/Getty Images)
BERLIN, GERMANY - SEPTEMBER 02: Visitors passing the stand of Samsung at the 2016 IFA consumer electronics trade fair on September 2, 2016 in Berlin, Germany. IFA is among the world's largest trade fairs for consumer electronics and home appliances and runs from September 2-7. (Photo by Carsten Koall/Getty Images)
BERLIN, GERMANY - SEPTEMBER 02: Visitors passing the stand of Samsung at the 2016 IFA consumer electronics trade fair on September 2, 2016 in Berlin, Germany. IFA is among the world's largest trade fairs for consumer electronics and home appliances and runs from September 2-7. (Photo by Carsten Koall/Getty Images)
BERLIN, GERMANY - SEPTEMBER 02: Visitors visit the stand of Samsung to watch the Galaxy Note 7 at the 2016 IFA consumer electronics trade fair on September 2, 2016 in Berlin, Germany. IFA is among the world's largest trade fairs for consumer electronics and home appliances and runs from September 2-7. (Photo by Carsten Koall/Getty Images)
BERLIN, GERMANY - SEPTEMBER 02: Visitors try out virtual reality from Samsung at the 2016 IFA consumer electronics trade fair on August 3, 2016 in Berlin, Germany. IFA is among the world's largest trade fairs for consumer electronics and home appliances and runs from September 2-7. (Photo by Carsten Koall/Getty Images)
BERLIN, GERMANY - SEPTEMBER 02: A visitor tests the waterproof S7 from Samsung at the 2016 IFA consumer electronics trade fair on August 3, 2016 in Berlin, Germany. IFA is among the world's largest trade fairs for consumer electronics and home appliances and runs from September 2-7. (Photo by Carsten Koall/Getty Images)
BERLIN, GERMANY - SEPTEMBER 02: A visitor tests the waterproof S7 from Samsung at the 2016 IFA consumer electronics trade fair on August 3, 2016 in Berlin, Germany. IFA is among the world's largest trade fairs for consumer electronics and home appliances and runs from September 2-7. (Photo by Carsten Koall/Getty Images)
BERLIN, GERMANY - SEPTEMBER 02: A visitor passing the display wall from Samsung at the 2016 IFA consumer electronics trade fair on August 3, 2016 in Berlin, Germany. IFA is among the world's largest trade fairs for consumer electronics and home appliances and runs from September 2-7. (Photo by Carsten Koall/Getty Images)
BERLIN, GERMANY - SEPTEMBER 02: A visitor photographs the new S 3 whatch from Samsung at the 2016 IFA consumer electronics trade fair on August 3, 2016 in Berlin, Germany. IFA is among the world's largest trade fairs for consumer electronics and home appliances and runs from September 2-7. (Photo by Carsten Koall/Getty Images)
BERLIN, GERMANY - SEPTEMBER 02: A visitor tests the new S 3 whatch from Samsung at the 2016 IFA consumer electronics trade fair on August 3, 2016 in Berlin, Germany. IFA is among the world's largest trade fairs for consumer electronics and home appliances and runs from September 2-7. (Photo by Carsten Koall/Getty Images)
BERLIN, GERMANY - SEPTEMBER 02: A visitor tests the waterproof S7 from Samsung at the 2016 IFA consumer electronics trade fair on August 3, 2016 in Berlin, Germany. IFA is among the world's largest trade fairs for consumer electronics and home appliances and runs from September 2-7. (Photo by Carsten Koall/Getty Images)
BERLIN, GERMANY - SEPTEMBER 02: Visitors stay in front of a stand at the 2016 IFA consumer electronics trade fair on August 3, 2016 in Berlin, Germany. IFA is among the world's largest trade fairs for consumer electronics and home appliances and runs from September 2-7. (Photo by Carsten Koall/Getty Images)
BERLIN, GERMANY - SEPTEMBER 02: Visitors try out S 3 whatch from Samsung at the 2016 IFA consumer electronics trade fair on August 3, 2016 in Berlin, Germany. IFA is among the world's largest trade fairs for consumer electronics and home appliances and runs from September 2-7. (Photo by Carsten Koall/Getty Images)
BERLIN, GERMANY - SEPTEMBER 02: A visitor tests the waterproof S7 from Samsung at the 2016 IFA consumer electronics trade fair on August 3, 2016 in Berlin, Germany. IFA is among the world's largest trade fairs for consumer electronics and home appliances and runs from September 2-7. (Photo by Carsten Koall/Getty Images)
BERLIN, GERMANY - SEPTEMBER 02: A visitor tries out virtual reality from Samsung at the 2016 IFA consumer electronics trade fair on August 3, 2016 in Berlin, Germany. IFA is among the world's largest trade fairs for consumer electronics and home appliances and runs from September 2-7. (Photo by Carsten Koall/Getty Images)
BERLIN, GERMANY - SEPTEMBER 02: A visitor passing the display wall from Samsung at the 2016 IFA consumer electronics trade fair on August 3, 2016 in Berlin, Germany. IFA is among the world's largest trade fairs for consumer electronics and home appliances and runs from September 2-7. (Photo by Carsten Koall/Getty Images)
BERLIN, GERMANY - SEPTEMBER 02: A visitor tests the waterproof S7 from Samsung at the 2016 IFA consumer electronics trade fair on August 3, 2016 in Berlin, Germany. IFA is among the world's largest trade fairs for consumer electronics and home appliances and runs from September 2-7. (Photo by Carsten Koall/Getty Images)
BERLIN, GERMANY - SEPTEMBER 02: A visitor tries out virtual reality from Samsung at the 2016 IFA consumer electronics trade fair on August 3, 2016 in Berlin, Germany. IFA is among the world's largest trade fairs for consumer electronics and home appliances and runs from September 2-7. (Photo by Carsten Koall/Getty Images)
BERLIN, GERMANY - SEPTEMBER 02: Visitors passing the stand of Huawei at the 2016 IFA consumer electronics trade fair on August 3, 2016 in Berlin, Germany. IFA is among the world's largest trade fairs for consumer electronics and home appliances and runs from September 2-7. (Photo by Carsten Koall/Getty Images)
BERLIN, GERMANY - SEPTEMBER 02: A visitor tries out virtual reality from Samsung at the 2016 IFA consumer electronics trade fair on August 3, 2016 in Berlin, Germany. IFA is among the world's largest trade fairs for consumer electronics and home appliances and runs from September 2-7. (Photo by Carsten Koall/Getty Images)
BERLIN, GERMANY - SEPTEMBER 02: Visitors wait in for lunch at the 2016 IFA consumer electronics trade fair on August 3, 2016 in Berlin, Germany. IFA is among the world's largest trade fairs for consumer electronics and home appliances and runs from September 2-7. (Photo by Carsten Koall/Getty Images)
BERLIN, GERMANY - SEPTEMBER 02: Visitors pass the stand of Jarre at the 2016 IFA consumer electronics trade fair on August 3, 2016 in Berlin, Germany. IFA is among the world's largest trade fairs for consumer electronics and home appliances and runs from September 2-7. (Photo by Carsten Koall/Getty Images)
BERLIN, GERMANY - SEPTEMBER 02: A visitor tests the waterproof S7 from Samsung at the 2016 IFA consumer electronics trade fair on August 3, 2016 in Berlin, Germany. IFA is among the world's largest trade fairs for consumer electronics and home appliances and runs from September 2-7. (Photo by Carsten Koall/Getty Images)
BERLIN, GERMANY - SEPTEMBER 02: Visitors passing the the letters of the China at the 2016 IFA consumer electronics trade fair on September 2, 2016 in Berlin, Germany. IFA is among the world's largest trade fairs for consumer electronics and home appliances and runs from September 2-7. (Photo by Carsten Koall/Getty Images)
Visitors wait to get access to the fair grounds of Berlin's mega consumer electronics fair IFA opening its doors to the public on September 2, 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / dpa / Rainer Jensen / Germany OUTRAINER JENSEN/AFP/Getty Images
Visitors wait to get access to the fair grounds of Berlin's mega consumer electronics fair IFA opening its doors to the public on September 2, 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / dpa / Rainer Jensen / Germany OUTRAINER JENSEN/AFP/Getty Images
A Galaxy Note7 smartphone is on display at the booth of Samsung promoting the Galaxy Note7 smartphone at the IFA (Internationale Funkausstellung) electronics trade fair in Berlin on September 2, 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images
A volunteer puts final touch on the booth of Samsung promoting the Galaxy Note7 smartphone at the IFA (Internationale Funkausstellung) electronics trade fair in Berlin on September 2, 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images
A robot paints a portrait on a GalaxyNote7 smartphone at the booth of Samsung at the IFA (Internationale Funkausstellung) electronics trade fair in Berlin on September 1, 2016. AFP/Getty Images
A woman is reflected in front of a screen installation at the booth of Samsung at the IFA (Internationale Funkausstellung) electronics trade fair in Berlin on September 1, 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images
A man passes a screen installation at the booth of Samsung at the IFA (Internationale Funkausstellung) electronics trade fair in Berlin on September 1, 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images
A man passes a screen installation at the booth of Samsung at the IFA (Internationale Funkausstellung) electronics trade fair in Berlin on September 1, 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images
The Samsung Gear S3 smart watch is presented at the IFA (Internationale Funkausstellung) electronics trade fair in Berlin on August 31, 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images
The Samsung Gear S3 smart watch is presented at the IFA (Internationale Funkausstellung) electronics trade fair in Berlin on August 31, 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images
The Samsung Gear S3 smart watch is presented at the IFA (Internationale Funkausstellung) electronics trade fair in Berlin on August 31, 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images
The Samsung Gear S3 smart watch is presented at the IFA (Internationale Funkausstellung) electronics trade fair in Berlin on August 31, 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images
The Samsung Gear S3 smart watch is presented at the IFA (Internationale Funkausstellung) electronics trade fair in Berlin on August 31, 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images
The Samsung Gear S3 smart watch is presented at the IFA (Internationale Funkausstellung) electronics trade fair in Berlin on August 31, 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images
The Samsung Gear S3 smart watch is presented at the IFA (Internationale Funkausstellung) electronics trade fair in Berlin on August 31, 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images
The waterproof GalaxyNote7 phone is presented at the IFA (Internationale Funkausstellung) electronics trade fair in Berlin on 31 August 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images
The Samsung Gear S3 smart watch is presented at the global release at the IFA (Internationale Funkausstellung) electronics trade fair in Berlin on 31 August 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images
The waterproof GalaxyNote7 phone is presented at the IFA (Internationale Funkausstellung) electronics trade fair in Berlin on 31 August 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images
The Samsung Gear S3 smart watch is presented at the global release at the IFA (Internationale Funkausstellung) electronics trade fair in Berlin on 31 August 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images
The Samsung Gear S3 smart watch is presented at the global release at the IFA (Internationale Funkausstellung) electronics trade fair in Berlin on 31 August 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images
The Samsung Gear S3 smart watch is presented at the global release at the IFA (Internationale Funkausstellung) electronics trade fair in Berlin on 31 August 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images
People use VR glasses during a presentation at the global release of the Samsung Gear S3 smart watch at the IFA (Internationale Funkausstellung) electronics trade fair in Berlin on 31 August 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images
A man passes a giant screen at the global release of the Samsung Gear S3 smart watch during a presentation at the global release of the Samsung Gear S3 smart watch at the IFA (Internationale Funkausstellung) electronics trade fair in Berlin on 31 August 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images
People use VR glasses during a presentation at the global release of the Samsung Gear S3 smart watch at the IFA (Internationale Funkausstellung) electronics trade fair in Berlin on 31 August 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images
The global release of the Samsung Gear S3 smart watch takes place at the IFA (Internationale Funkausstellung) electronics trade fair in Berlin on August 31, 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images
People use VR glasses during a presentation at the global release of the Samsung Gear S3 smart watch at the IFA (Internationale Funkausstellung) electronics trade fair in Berlin on 31 August 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images
Younghee Lee, head of global marketing for Samsung's mobile division addresses the global release of the Samsung Gear S3 smart watch at the IFA (Internationale Funkausstellung) electronics trade fair in Berlin on 31 August 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images
Younghee Lee, head of global marketing for Samsung's mobile division addresses the global release of the Samsung Gear S3 smart watch at the IFA (Internationale Funkausstellung) electronics trade fair in Berlin on 31 August 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images
Younghee Lee, head of global marketing for Samsung's mobile division addresses the global release of the Samsung Gear S3 smart watch at the IFA (Internationale Funkausstellung) electronics trade fair in Berlin on 31 August 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images
Younghee Lee, head of global marketing for Samsung's mobile division addresses the global release of the Samsung Gear S3 smart watch at the IFA (Internationale Funkausstellung) electronics trade fair in Berlin on 31 August 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images
CEO of Acer, Jason Chen, right, presents the new Acer Predator 21x, the first Gaming laptop with a curved screen, on the first press day of the international radio exhibition, IFA, in Berlin, Germany, Wednesday, Aug. 31, 2016. The IFA will take place from Sept. 2 to 7, 2016 on the Berlin fair grounds. (Bernd von Jutrczenka/dpa via AP)
CEO of Acer, Jason Chen, presents the Acer Swift 7 on the first press day at the international radio exhibition, IFA, in Berlin, Germany, Wednesday, Aug. 31, 2016. The IFA will take place from Sept. 2 to 7, 2016 on the Berlin fair grounds. (Bernd von Jutrczenka/dpa via AP)
A woman puts final hands on the booth of Miele on the first press day of the IFA (Internationale Funkausstellung) electronics trade fair in Berlin, Germany, on August 31, 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images
A man stands next to WiFi symbols on the first press day of the IFA (Internationale Funkausstellung) electronics trade fair in Berlin, Germany, on August 31, 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images
A man stands next to a WiFi symbol on the first press day of the IFA (Internationale Funkausstellung) electronics trade fair in Berlin, Germany, on August 31, 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images
A fridge with a built-in webcam is presented at the booth of Bosch on the first press day of the IFA (Internationale Funkausstellung) electronics trade fair in Berlin, Germany, on 31 August 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images
A woman fixes her hair next to an installation promoting the IFA (Internationale Funkausstellung) electronics trade fair in Berlin, Germany, on 31 August 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images
WorkerS look at a screen on the booth Changhong on the first press day of the IFA (Internationale Funkausstellung) electronics trade fair in Berlin, Germany, on 31 August 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images
A woman takes a picture of a vacuum cleaner on the first press day to the IFA (Internationale Funkausstellung) electronics trade fair in Berlin, Germany, on August 31, 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images
A woman is reflected on the door of A Fridge system at the booth of Bosch on the first press day of the IFA (Internationale Funkausstellung) electronics trade fair in Berlin, Germany, on 31 August 2016. The IFA is considered the worldwide biggest leading fair for entertainment electronics, IT and household appliances and opens its doors from September 2 till 7. / AFP PHOTO / TOBIAS SCHWARZTOBIAS SCHWARZ/AFP/Getty Images

Chinese manufacturer Huawei, meanwhile, will aim to make further strides in Europe with a new version of its wearable, the Huawei Watch.

Belfast Telegraph

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