Sony unveils its new Xperia XZ smartphone
Sony has revealed its new flagship smartphone, the Xperia XZ, claiming it contains "one of the most advanced cameras ever".
The phone was among an array of new products previewed by the technology company, which also included new wireless noise-cancelling headphones and a gold-plated Walkman music player.
At the Japanese firm's event ahead of the IFA technology show in Berlin, Sony president Kazuo Hirai said the manufacturing giant was aiming to do more to please customers.
"We want our products to be at the last one inch at the closest point to you, he added.
"Our relevance to you lies in continuing to offer emotional value through a wide range of products which are intimately involved in enhancing what you see, hear, experience and enjoy."
The new XZ smartphone will be the first to come with three image sensors as well as axis image stabilisation, features not seen elsewhere and likely to make the smartphone rival most others in terms of taking photos.
As part of the company's Life Space UX line of products, Mr Hirai confirmed that the firm's Glass Sound Speaker, a lantern-like device that emits sound through vibrating glass, was now on sale in the UK, as is the business's portable speaker.
A new pair of gesture-controlled noise cancelling headphones, the MDR-1000X were also unveiled. As well as blocking out background noise, when users cup their hand over the right earpiece ambient sound is let in, so users can have and hear short conversations without removing their headphones.
IFA opens to the public today, with more than 200,000 visitors being offered the opportunity to sample the new products being showcased by the more than 1,500 companies at the event.
Fully-waterproof smartwatches and a curved screen gaming laptop will also be unveiled at the show.
Samsung has revealed the Gear S3 smartwatch - which is set to be fully-waterproof for the first time.
Meanwhile PC maker Acer showed off their new Predator 21 X laptop, which comes complete with a curved display - the first of its kind.
LG's V20 smartphone has been confirmed as being one of the first to ship with Google's latest Android software - version 7.0, also known as Nougat - and the handset is due to be shown for the first time in Berlin.
Chinese manufacturer Huawei, meanwhile, will aim to make further strides in Europe with a new version of its wearable, the Huawei Watch.