Belfast Telegraph

Ukip discussed the most on Facebook

Ukip has been the most discussed political party on Facebook in the run up to the General Election while David Cameron tops the leader chart, the social media website has revealed.

Although they have been consistently third in opinion polls, Ukip's 18 million likes, shares, comments and posts - or interactions - comfortably beat the Tories into second place with around 14 million interactions.

But the Prime Minister racked up nearly double the number of Facebook interactions than Nigel Farage, with around nine million for Mr Cameron to about 5.5 million for the Ukip leader.

Ed Miliband lagged behind with around 4 million interactions between January 1 and May 7, according to Facebook, while Labour as a party garnered around 11 million interactions.

Meanwhile, the most talked about issue was the economy, with more than five million interactions.

Health and tax followed with around 3.8 million interactions each and although Europe garnered more than four million interactions, around 100,000 less individuals were talking about it compared to the former two issues.

Facebook said the data was based on self-reported and inferred internal Facebook data from January 1 through May 7, analysed anonymously and in aggregate.

An 'interaction' is calculated as either a like, share or comment and does not include headlines or text contained in embedded links.

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