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The world's 50 Best Watches 2010: from Casio to Rolex

Published 19/03/2010

50 best watches
50 best watches
Zadig and Voltaire
It is still relatively unknown in the UK but the edgy French label Zadig and Voltaire is rapidly expanding, gaining cult status in rock'n'roll circles. A new store has just opened in north London and two more are due inNovember. They have created a hip collection of chunky, metal watches. Choose from elegant, fallen-angel designs to sinister skull and cross-bone numbers.
Zadig and Voltaire (020-75868633) - £140-£195
Browns ( - £125" data-title="Toy Watch
Toy Watch was launched in Milan in 2006 by the designer Marco Mavilla. The ironic "antiluxury", Day-Glo, lightweight, oversized, plastic creations have since become must-have items and Clive Owen, Johnny Knoxville and Leonardo DiCaprio can be listed among their many fans.
Browns ( - £125" >
Toy Watch
Toy Watch was launched in Milan in 2006 by the designer Marco Mavilla. The ironic "antiluxury", Day-Glo, lightweight, oversized, plastic creations have since become must-have items and Clive Owen, Johnny Knoxville and Leonardo DiCaprio can be listed among their many fans.
Browns ( - £125
It may not be to everyone's taste, but teens who like bold accessories won't be disappointed with this season's collection of Guesswatches. This blingtastic City Lights purple watch is ideal for girls who like to experiment with colour and clothes.
Guess (01604 678940) - £170
Really stand out from the crowd with a vintage Rolex. The Vintage Watch Company specialises in rare collectables and classic designs dating as far back as 1910. This delicate number is a rare 1920s watch. It's probably not one for wearing poolside, but for thosewho have 17 grand spare, it's an irreplaceable and beautiful investment piece.
Vintage Watch Company ( - £16,900
Paul Smith
Not every man can successfully pull off a gold watch with a bright pink face. Those who can, however, will look great in this perky number by Paul Smith, a designer well known for his love of bold colour.
Paul Smith (020-7379 7133; - £555
Anna Lou
The playful jewellery designer Anna Lou has branched out and launched a kitsch and colourful collection of seven watches. They have been designed with partying in mind. This diamante-rimmed poster-paint red watch is made from chunky, durable plastic. It is also handily water resistant, so a spilt drink won't equal the end.
Anna Lou ( - £89
There are few watches more practical than Puma's Viga digital watch, a lightweight plastic number. The supple plastic strap is extremely comfortable and the rather chic, unexpected flash of red along the sides is an attractive bonus. ASOS ( - £70
Marc by Marc Jacobs
Last year Marc Jacobs's cute, fruit-shaped pendant watches started a huge trend in pendant clocks and a whole host of imitations. The classic pear and apple designs are still available, but Marc Jacobs has moved on to launch a quirky range of wrist watches and newpendant designs like this elegant, ringpull version.
Marc by Marc Jacobs (0870 224 6633) - £180
Too lazy to bother with reading the time? Love gadgets? The charmingly named Cheapo watch company has created one that will tell you exactly what time it is at the press of a button. A bargain at £20 and guaranteed to impress friends in the playground.
Urban Outfitters ( - £20
I love the Eighties charm of Casio. The G-Shock and Baby G were originally sold on their shock and water resistance, although the punchy futuristic design and range of colours meant that they quickly became cult watches. This limited-edition white version is one of a select range to celebrate 25 years of the G-Shock.
Casio ( - £79.99
De Beers
I love this diamond heavy watch from Debeers. Supremely decadent without looking tacky it is paved with round diamonds and set centrally with one rough, unpolished diamond. Who needs a ring when you could wear this many diamonds on your wrist?
De Beers (020-7758 9700) - £6,600
Breguet has designed a watch for perfectionists. The Tourbillon was invented with the aim to negate the effect of gravity on thewheels of the watch mechanism. By doing so they claim to have made it painfully accurate, and more beautiful as you can see the innards working.
Breguet ( - £51,000
Video Watch
Keep the children entertained at all times with this amazingly nifty and well-priced watch. Not only does it tell the time but it also plays movies, music and even displays photos on its 1.5 inch screen. The only problem is that you may find yourself borrowing it for days when long board meetings are looming. - £59.95
Georg Jensen at Selfridges
The Scandinavian designer Georg Jensen produces a number of collections that range from cutlery to jewellery. This supremely elegant bangle watch is a chic and timeless signature piece, which seems to look eternally modern.
Selfridges (0800 123 4000) - £960 (large - £995)
Omega's Speedmaster Alaska Project watch was originally created in 1970 as a prototype for Nasa, although it never went into production. It has been designed to withstand extreme temperatures, ranging from the dark side of the Moon to the full glare of the Sun. Even if you don't intend to travel quite that far afield, it is still a great watch and a collector's piece -only 1,970 have been produced worldwide.
Omega (08452 723100) - £2,975
There are few women who don't have a Chanel watch on their wish list. This chic, little oblong-faced watch is extremely wearable and the delicate leather strap is intertwined with a hardwearing steel chain. It is also available in white.
Chanel (020-7499 0005) - £1,325
This Codename watch is a really fun wearable timepiece from D&G. There is a choice of a colourful and more serious version, but both are equally practical with dual dials, timer and water resistance as far as 50m - should you fancy taking it diving.
D&G (01628 770988) - £215
Flik Flak
Swatch's Flik Flak probably has the largest selection of all the children's ranges. Football- loving boys will be especially pleased with this sporty design, which comes with the bonus of a football game for all the family to enjoy.
Flik Flak ( - £19.99
De Grisogono
Weighing in at just under £30,000, this diamond- heavy Boule necklace watch probably isn't one for wearing everyday. It is lavishly beautiful, though, and unsurprisingly a favourite among the A-list. Even if you are not planning on buying one of their watches this week, I would highly recommend visiting De Grisogono's magnificently luxurious website - it is quite an experience.
De Grisogono (020-7499 2225; - £29,600
Adidas has created a colourful range of sporty watches for this season. The collection comes in a number of punchy colours and they act as the perfect way to brighten up serious sportswear.
Adidas (08707 707253) - £50
It may not entirely transform you into Audrey Hepburn, but this Woven vintage style watch will definitely take you one step closer. I love the timeless feminine design. Perfect for both 18 and 80-year-olds. A real heirloom and an investment you are unlikely to regret.
Tiffanys (020-7499 4577; - £9,750
I love this sporty Manta blue and black watch from Breil. Not only does it look fun and flash but it is water resistant with dual dials. A great practical buy for a modern man.
Breil (01628 770988) - £435
Rarely a label to opt for the understated, this sparkling blue diamond-studded watch is a classic example of Dior's more-is-more approach to accessories. If blue isn't your colour, never fear, there is also a fuschia-red and crisp-white version available.
Dior (020-7172 0172) - £1,220
The Calibre 2100 is a very classy watch with dual alarm, retrograde calendar showing month, day and date and - phew - it is water resistant. It has the added bonus of being a battery-free design as well as looking very chic indeed.
Citizen (0800 015 7670) - £299
Sporty kids will love this nifty little plastic watch from Umbro. It is hard-wearing with techy features, including a timer that is perfect for active children who have a tendency to put their belongings through more wear and tear than most.
Umbro (0161-492 2000) - £15
Van Cleef & Arpels
Looking for a little bit of good luck? Van Cleef and Arpels has created an elegant Alhambra vintage bracelet watch with its signature four-leaf clover logo. The yellow, gold and onyx design is the perfect way to keep superstitious tendencies at bay.
Van Cleef and Arpels (020-7493 0400) - £5,500
Mr Jones ( - £69.99" data-title="Mr Jones
Each hour, Mr Jones's Mantra watch alternates from revealing a positive statement ("you are amazing") to a negative ("nobody likes you"). Inspired by the psychological theories of Emile Coue, the idea behind it is that over time an arrogant person becomes more humble while someone lacking in confidence becomes more positive.
Mr Jones ( - £69.99" >
Mr Jones
Each hour, Mr Jones's Mantra watch alternates from revealing a positive statement ("you are amazing") to a negative ("nobody likes you"). Inspired by the psychological theories of Emile Coue, the idea behind it is that over time an arrogant person becomes more humble while someone lacking in confidence becomes more positive.
Mr Jones ( - £69.99
You may still have your brother's original tucked away in a drawer somewhere, but if not then head to Urban Outfitters to pick up awatch with boyish retro charm. This classic Casio is right on trend, an elegant step back in time.
Urban outfitters ( - £42
This Velatura Yachting timer is a serious seafaring watch. It is designed specifically for the yachtsman with a yachting timer, split-time measure and 100m water resistance. It is appropriate for both professional and recreational sailors, but still looks good worn on dry land when you don't have your sea legs.
Seiko (01628 770988) - £475
Sekonda has a huge range of children's watches. This is a very pretty pink watch from the inspired animated range. The image on the dial changes from a lipstick to a kiss mark as you move. Great for little girls who like dressing up.
Sekonda ( - £14.99
There is much more to this sporty olive green watch than simply telling the time. It is from a new collection by Suunto that also counts calories and measures heart rate during training. It is designed with a supersoft wrist-strap to remain comfortable while you work out.
Suunto ( - £100
Image-conscious chaps looking for an über-modern watch will love this futuristic barcode watch from Tokyo Flash. It tells the time via barcode dots, but more importantly it looks extremely slick.
ASOS ( - £105
Yunus & Eliza
This hauntingly beautiful bespoke hanging timepiece is from Yunus and Eliza's quirky, poetic range of jewellery. Their collection ranges from surreal pendant watches to bold rings with miniature busts of Nelson and Poseidon. This twisted-angel design is ideal for those who find traditional wrist watches unromantic.
Yunus and Eliza ( - £525
The frosty-blue metal gives this dial watch a very elegant look. A great option for those looking for a sophisticated modern twist on a traditionally macho design.
Dior (020-7172 0172) - £1,220
Nooka has created a range of unusual watches that tell the time with dots and a minutes bar, including this gold Vdot model. There is also a cheaper, less flashy, version in coloured plastic if the gold is too flash for your everyday wardrobe.
ASOS ( - £195
Black Dice
Black Dice has created an urban range of watches that combine retro features and modern technology. The Duo is a great dual-faced watch with an unusual Sixties-style face, alongside a clean digital timer.
Black Dice ( - £119
There are few of us who haven't owned a Swatch watch at some point in our lives. Go back to basics with this classic, minimalist design in practical, black rubber. The perfect watch for those who like to keep things simple.
Swatch ( - £25
Emporio Armani
This is a very grown-up, brown leather watch. The traditional design looks great worn with a suit or a classic polo shirt-and-slacks combination. The perfect watch for a man with classically sophisticated tastes.
Emporio Armani (01908 577081) - £325
Fat Face
This is a rather lady-like watch for girls with refined tastes. The practical, soft-pink suede strap is easily adjustable and offers a comfortable fit for kids or teens.
Fat Face ( - £56
The fashion watch and accessories brand Storm launched in London in the late 1980s and has been massively popular with teens and the young trend-conscious since. This slick, black, circular-faced watch is one of their more sophisticated designs. It is a great modern watch that would look good on a woman of any age and works just aswell worn at the office as on an evening out.
Storm ( - £99.99
If you prefer not to break the line of your cuff with a wrist watch then these inspired clock-faced cufflinks from Tateossian are a splendid idea. They also make a great gift for the man who has everything. - £140
This is a nice idea for boys who want to be just like their fathers. These Schaffhausen father-and-son watches are certainly not cheap, but the Pilot design with rhodium-plated dial, cockpit design and crocodile-leather straps are classic creations. The only real difference is that while the adult version is platinum, the son's is made from resistant stainless steel.
IWC ( - £29,000
Hermes always stocks a classic range of effortlessly chic wrist watches. This H Heure Oxford watch is a wonderful cream and orange number, with a slightly sporting look. It would particularly look at home worn on the golf course or playing tennis. A really fresh, summery design.
Hermes (020-7499 8856) - £850
Contemporary design fans will love this sleek Ceramica chronograph watch by Rado. The modern design moves beyond the classy exterior into high-tech black ceramic body, with polished, sapphire crystal and quartz, chronograph movement.
Rado (0845 272 3200) - £1,575
Never let a full moon take you by surprise again. This beautiful 18kt pink gold and sapphire design is a joy to wear and, in addition to the time, handily measures the weekday, the date and the phases of the moon. Get in quick, though, there are only a limited 350 available.
Bvlgari (020-7872 9969) - price on application
Tartan is a massive trend on this season's catwalk and fashion-loving boys will look great in this fun version of the simple plastic Swatch watch. The website is definitely worth a good browse as there is a huge range of styles available.
Swatch ( - £80
Timex Time-teacher watch
This is a very decorative version of the classic time-teaching watch. It cleverly combines fun, colourful looks with the practically mapped-out face to make telling the time easier for first-timers.
Call 020-8326 6900 for stocklists - £14.99
Another Rolex, this time the classic Cosmograph Daytona. Itwas first launched in the 1960s and new versions of the increasingly popular watch continue to be launched. This particular version is Kate Moss's watch and as it is one of the rarer designs it is also rather pricey.
Vintage Rolex Company ( - £32,000
Practically, this Aquatimer split timer is a watch for divers. It is designed to deal with difficult conditions and benefits from a self-winding feature, timer and dual-function button, along with numerous other features that techno-lovers will enjoy.
IWC ( - £2,700

From the classics to the cheap and cheerful, Eliisa Markin clocks the finest timepieces for men, women and children.

>> Click on the image to the right to see the 50 best watches.

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