Sunshine Saturday: Thousands expected to lift January blues by booking summer holidays
Travel firms have dubbed today 'Sunshine Saturday' as they expect thousands to book their summer getaway.
With the dying embers of Christmas going out and winter weather beginning to tighten its grip, many consider this weekend to be the chance to brighten the spirits by booking their summer holidays.
Thomson and First Choice estimate some some 1 million people will either go online or head to travel agents with thousands confirming their plans and booking.
Most popular short-haul destinations, the firms said, are expected to be Croatia, Cyprus and Santorini in Greece, whilst for those looking for some faraway sun, Sri Lanka, Costa Rica, and Cuba are set to top the list.
ABTA, meanwhile, revealed, that it expects one in five people to book a holiday destination they have never considered before.
Abu Dhabi, China, Iceland and Iran were among its 'destinations to watch' for 2016, while it's expected previously traditional holiday destinations such as Spain are set to have a bumper year given safety concerns with some countries and the strength of the euro.
Andrew Flintham, commercial director for Thomson and First Choice said: “Many people like to book their holidays early to give them something to look forward to in the year ahead.
"And January is one of the best times to book as there are some fantastic deals available as well as thousands of free child places to a broad range of hotels and destinations."