Fifty Shades of Grey: The 10 best video moments, from spoof trailer to Lego mashup
Fifty Shades of Grey mania is mounting as one of the most talked-about movies of the year hits the big screen.
Cinema bosses say thousands of advance screening tickets were booked, mainly by women eager to see Hollywood's interpretation of E.L James' hit novel.
Northern Irish actor Jamie Dornan and Dakota Johnson star in the 125-minute film.
English literature student Anastasia Steele's life changes forever when she meets the handsome but troubled billionaire Christian Grey.
The movie was rated R in the US and elsewhere for “strong sexual content including dialogue, some unusual behaviour and graphic nudity, and for language”. It's an 18 cert in the UK and Ireland.
The book gained millions of female fans, but has been derided as “mummy porn” with no intellectual value.
Our top ten Fifty Shades video moments so far
1. The trailer that spoofed everyone – made to look like an official trailer, this one fooled many people:
2. The first official teaser trailer for the movie:
This was the first time we saw Jamie Dornan and Dakota Johnson stepping into the roles of Christian Grey and Anastasia Steele, who have become iconic to millions of readers.
Since its release, the Fifty Shades trilogy has been translated into 51 languages worldwide and sold more than 100 million copies in e-book and print - making it one of the biggest and fastest-selling book series ever.
3. Jamie Dornan interview with the Belfast Telegraph at Titanic Belfast:
He was among the biggest names in showbusiness and sport in Northern Ireland to come out to honour Ulster and Ireland rugby star Paddy Wallace for his testimonial at Titanic Belfast.
Dornan said about the movie: "I cannot bring in sandbags, I just have to embrace it and enjoy it and see what happens."
4. The second full-length official trailer:
Fans got a much more in-depth look at both the mind and body of Jamie Dornan’s Christian Grey.
From the fact that he had a rough upbringing to the fact that he still likes “things” to be a little rough, the trailer dives into just what makes Christian so “good at people.”
5. Fifty Shades of Cake: Yes, there were many Fifty Shades spin-offs. We liked this one – not least because you could eat it:
This life size and edible version of man of the moment Christian Grey was created by Rosie Dummer and her team for the Cake International Baking show and features all of the tools of his very specialised trade.
It's enough to send any baking fan weak at the knees.
6. Introducing the 'playroom':
A new movie clip featured the moment Christian shows Ana the famous 'playroom'.
And no, it's not where he keeps his Xbox...
7. Fifty Shades by Animals. Yes, even cute animals got in on the act:
It is a truth universally acknowledged that the Web in general and YouTube in particular have been taken over by cats: small cats, big cats, LOLcats, Grumpy Cats.
So, cue this YouTube video by The Pet Collective which gives the notorious Fifty Shades trailer a reboot with two kitten protagonists.
8. Anastasia wakes up in Christian's hotel room:
The third steamy clip to be released sees a topless Dornan entering a hotel bedroom, where he tells Johnson that she is there because he is "incapable of leaving [her] alone."
The BDSM loving businessman creeps onto the bed to warn a visibly nervous Steele about his "singular tastes".
9. Lego Fifty Shades Trailer. You know someone will make it, but you love it anyway:
Christian Grey may have a fetish for sex toys, but this new video takes things to another level.
YouTuber Antonio Toscano took the trailer for the upcoming film and matched it frame for frame, with all of the props fashioned out of Lego.
10. The first full scene is released:
Christian approaches Ana in the hardware store where she works and asks her for a few random supplies, to which Steele replies: "Rope, tape, cable ties? You're the complete serial killer."
"Not today," he says with a smirk.