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Asda joins bra debate with one price for all sizes

Published 06/05/2009

Bra-vo: women with bigger busts will pay the same
Bra-vo: women with bigger busts will pay the same

A supermarket giant today joined the big bra debate and declared: “One price fits all.”

With the credit crunch in mind, the Asda’s brand George unveiled a £4 bra, available in A-F cup sizes, to support “shoppers’ wallets as well as their busts”.

The move follows criticism of Marks & Spencer for charging women with bigger busts more for lingerie.

Fiona Lambert, George’s brand director, said: “Retailers should put an end once and for all to one of the last prejudices — that of the bigger busted woman.

“Real women come in all shapes and sizes and so bras at George are exactly the same price from A cup through to F cup. No one would dream of charging one price for size seven men’s socks and a different price for a man with larger feet, so why should they do the same with ladies that are blessed in the chest department?”

Marks & Spencer charges an extra £2 on bras above a DD cup, which caused Beckie Williams, 26, to start a Busts 4 Justice group on facebook.

Miss Williams bought a share in the company so she could raise the issue with Sir Stuart Rose at the next annual meeting.

She said: “They won’t listen to me as a customer but they might listen to me as a shareholder.”

Belfast Telegraph

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