Cate Blanchett has been confirmed as the face of Giorgio Armani’s new parfum.
The Australian actress was confirmed as the frontwoman for the L’Oréal Luxe division’s latest fragrance line today.
Cate will front the advertising campaign for a new eau de parfum called Sí that will hit shelves at the end of the summer.
The confirmation comes after weeks of growing rumours surrounding press reports about a potential fragrance collaboration between the actress and the Giorgio Armani brand.
Cate has a long-standing professional relationship with the label.
She has not only worn creations by Giorgio on the red carpet at numerous high-profile premieres, but has openly spoken about her admiration of his work.
The 43-year-old recently shared her beauty ritual for getting ready for big premieres and events with Easy Living magazine. She rates SK-II as the brand that has the best skin rehydration product.
"I have a little hotel ritual the night before an event where I apply a SK-II mask. It's like a drink for your skin," she explained.
Cate also revealed that while she is usually poised and elegant on the red carpet, when off duty, she prefers comfort to stunning designer gowns.
"Bonds tracksuit pants, interiors magazines and a really nice pen," Cate explained about her essential travel items.
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