David Beckham ‘perfect’ for campaign

David Beckham
Victoria Beckham
Victoria Beckham
Victoria Beckham
Victoria Beckham, Geri Halliwell, Emma Bunton, Melanie Chisholm and Melanie Brown of The Spice Girls perform during the Closing Ceremony on Day 16 of the London 2012 Olympic Games at Olympic Stadium on August 12, 2012 in London, England.
Victoria Beckham
Victoria Beckham
Victoria Beckham
Victoria Beckham
Victoria Beckham holding her daughter Harper Seven
Victoria Beckham
Victoria Beckham
Victoria and David Beckham
Victoria Beckham
David Beckham
David Beckham
David Beckham
David Beckham
David Beckham
David Beckham
David Beckham
David Beckham, Harper Beckham
Victoria Beckham and daughter Harper

David Beckham is the “perfect leading man” according to Guy Ritchie.

The British soccer player is famed for his good looks and has shown his toned torso off in campaigns to promote his range of underwear for H&M.

The latest advertisement for the David Beckham Bodywear line is a short video directed by Guy Ritchie, which features the father-of-four running down the street dressed only in pants.

"David makes the perfect leading man," Guy praised the star in a statement. "For me this felt more than a campaign - it was like directing a short film."

The new clip is guaranteed to please his female fans, as the half-naked hunk jogs around Beverly Hills.

It seems David himself is also pleased with his latest campaign.

"Working with Guy has been a fantastic experience," he gushed. "I hope everyone has as much fun watching the film as I had making it."

The spot will debut worldwide on February 6.

The commercial is set to coincide with Valentine’s Day, in the hope people will feel inspired to buy the underwear as gifts from the Swedish high street store.

David is currently in a period of transition with his sports career, following his departure from club Los Angeles Galaxy last year.

© Cover Media

Latest Fashion News

Latest Love and Sex News

Latest Showbiz News

Latest Life News

Horoscopes

Your Horoscopes by Russell Grant

Gemini:

Someone will steal credit for your work, which is maddening. Drawing attention to the problem will only make you look petty. You're better off accepting the situation with quiet dignity and grace. Move on to the next assignment, but make sure to sign your name to every piece of work that is submitted. Tell your boss what you are doing on a regular basis. You'll sound like a pest, but at least it's better than getting stabbed in the back.More