David Beckham is the “perfect leading man” according to Guy Ritchie.
The British soccer player is famed for his good looks and has shown his toned torso off in campaigns to promote his range of underwear for H&M.
The latest advertisement for the David Beckham Bodywear line is a short video directed by Guy Ritchie, which features the father-of-four running down the street dressed only in pants.
"David makes the perfect leading man," Guy praised the star in a statement. "For me this felt more than a campaign - it was like directing a short film."
The new clip is guaranteed to please his female fans, as the half-naked hunk jogs around Beverly Hills.
It seems David himself is also pleased with his latest campaign.
"Working with Guy has been a fantastic experience," he gushed. "I hope everyone has as much fun watching the film as I had making it."
The spot will debut worldwide on February 6.
The commercial is set to coincide with Valentine’s Day, in the hope people will feel inspired to buy the underwear as gifts from the Swedish high street store.
David is currently in a period of transition with his sports career, following his departure from club Los Angeles Galaxy last year.
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