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Gwyneth Paltrow fronting Boss scent ads

Gwyneth Paltrow
Gwyneth Paltrow
Gwyneth Paltrow
Gwyneth Paltrow
Gwyneth Paltrow
Gwyneth Paltrow
Gwyneth Paltrow
Gwyneth Paltrow
LOS ANGELES, CA - FEBRUARY 12: Actress Gwyneth Paltrow speaks onstage at the 54th Annual GRAMMY Awards held at Staples Center on February 12, 2012 in Los Angeles, California. (Photo by Kevin Winter/Getty Images)
Gwyneth Paltrow
Gwyneth Paltrow
10. Gwyneth Paltrow 39-year-old mother of two, Paltrow works hard at her perfect body. You can count the number of women her age (and a LOT younger) who look this amazing
10. Gwyneth Paltrow 39-year-old mother of two, Paltrow works hard at her perfect body. You can count the number of women her age (and a LOT younger) who look this amazing
10. Gwyneth Paltrow 39-year-old mother of two, Paltrow works hard at her perfect body. You can count the number of women her age (and a LOT younger) who look this amazing
10. Gwyneth Paltrow 39-year-old mother of two, Paltrow works hard at her perfect body. You can count the number of women her age (and a LOT younger) who look this amazing
Gwyneth Paltrow

11 May 2012

Gwyneth Paltrow is thrilled to have been named the new face of Hugo Boss scent, Boss Nuit Pour Femme.

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The Hollywood star will be appearing in TV, print and online campaigns for the new fragrance. Gwyneth is excited to be representing the luxe brand's newest venture, as she believes their sentiment reflects her own life.

"To me, the Boss woman is driven, ambitious and goes after what she wants, but she balances being strong and very feminine at the same time - characteristics that I strive toward in my own life," she explained to WWD.

Hugo Boss were equally as thrilled to have Gwyneth fronting the new advertisements for the scent.

A representative for the brand said: "She is the perfect complement to Boss Fragrances."

Gwyneth is no stranger to fronting ad campaigns for perfumes.

The 39-year-old beauty has previously represented Estée Lauder Pleasures, Pure White Linen Light Breeze and Pleasures Delight.

© Cover Media

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