Kanye West didn't know how to approach his interest in designing a capsule line for A.P.C.
The hip-hop artist recently designed a capsule collection for French ready-to-wear brand A.P.C.
Founder of the company, Jean Touitou, explained how they came to collaborate on the project.
“Over two years ago, a visitor to the A.P.C. studio was announced to me as ‘Kenny’,” Jean explained to British newspaper The Independent.
“He wanted my advice on the fashion industry; although I found the request quite vague, as a mutual friend introduced us, I met with the guy. The guy talks and talks and I was having a good time listening. He had nice manners and spoke about… how difficult doing the right thing in fashion was."
Jean continued with the tale of his first meeting with Kanye. He admitted he didn't recognise the international recording artist until it was spelt out to him.
“After a while, I was curious to know what this gentleman was currently doing in his life. I simply asked him: ‘May I know what your trade is, sir?’ He took his shades down, so that finally I could see his eyes, and answered me: ‘I am a hip-hop artist'," Jean laughed. "At some point my crew informed me that his name was West, Kanye West.”
Kanye's debut line for A.P.C. consists of eight pieces: three T-shirts, two pairs of jeans and three hoodies.
The line took two years to complete and sold out online the day it went on sale.
This follows Kanye's debut into fashion with his clothing line, DW Kanye West, which received mixed reviews when he showed in Paris.
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