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Khloé Kardashian is "thrilled" to launch a modelling contest with her sisters.
The reality TV star and siblings Kourtney and Kim are looking for a shapely beauty to represent their denim range Kardashian Kurves.
The famous trio announced the competition on Khloé's website and encouraged women to send in full body shots of themselves wearing their favourite jeans.
Interested fans also need to submit a written explanation of what being 'kurvy' and 'konfident' - in the signature Kardashian spelling - means to them.
"Hi my loves! I just wanted to fill you in on a really exciting contest my sisters and I are hosting. We've teamed up with [social media destination] Celebuzz to offer you dolls the chance to model and be part of our Kardashian Kurves' ad campaign. Kardashian Kurves is our new plus-sized denim line for [US store] Sears and it's a venture we're really thrilled about!" she wrote on her blog.
Khloé, Kourtney and Kim have built up their Kardashian fashion empire with a number of boutiques in the US and several clothing lines.
While they often model the products themselves, this time they have put together a glamorous prize package for the competition winner including a trip to Los Angeles and a photo shoot, from which a picture for the Kardashian Kurves ad campaign will be chosen.
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