Ke$ha has revealed the inspiration for her watch line came from "playing Casio keyboards".
The 25-year-old pop singer attended a press conference to mark the launch of her new Baby-G watch designs at the SLS Hotel in Beverley Hills, California, on Monday night.
Dressed in a fierce black and gold ensemble, Ke$ha revealed why her second collaboration with Casio Baby-G came so naturally to her.
"Initially it was because I loved playing Casio keyboards, and that's how I got kind of familiar with the brand Casio," she revealed to Just Jared. "Tik Tok came out and it was kind of a really natural collaboration between me, Tik Tok and making watches with the brand I've always liked and used."
At the event the star wore a jacket and top by high street retailer Zara, shorts by Miss Selfridge, shoes by Walter Steiger and also showed off a custom made hand chain and a vintage necklace.
Ke$ha recently confirmed her new single called Die Young will launch in November, with a new album entitled Warrior set for release in December.
In addition to preparing for the unveiling of her new music, Ke$ha is also set to publish an illustrated memoir of her rise to fame, called My Crazy Beautiful Life, which will also be available at the end of next month.
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