Milla Jovovich: Marni rocks
Wednesday Feb 22 2012
Milla Jovovich says Marni pieces are like "rock 'n' roll Jackie O".
The actress attended the Marni at H&M launch party in Los Angeles at the weekend which drew a star-studded crowd, including Drew Barrymore, Jessica Chastain, Imogen Poots, Freida Pinto and Lily Collins.
Sofia Coppola - who helmed the advertising film and print campaign for the high street retailer's upcoming collection with the Italian fashion label - was also at the launch.
Milla is a friend of Marni designer Consuelo Castiglioni, and says she's "always respected" the brand. The stunning star says the designs are reminiscent of former American First Lady Jackie Kennedy Onassis - who was famed for her ever-elegant attire.
"Everyone loves Marni's prints, everyone loves Marni's cuts," she told People. "They really know how to bring the best out of a woman. It's classic, beautifully shaped … it's almost like rock 'n' roll Jackie O."
The collection of women's and men's clothing and accessories will launch in H&M stores worldwide and online next month.
Drew Barrymore thinks the line's ability to merge high end fashion with affordable attire is a fabulous idea.
"I love that it's accessible and affordable," she said. "I mean, bottom line, I want to get a bag of clothes for the price of one garment. That's what shopping is all about for me."
Freida Pinto also loves the idea that the designer label is accessible to cash-strapped fashionistas.
"I wouldn't go out always and buy a designer dress," she revealed.
"But I do shop at H&M, so it's nice for me to know that I can have an H&M Marni, and not just a Marni - which would burn a hole in my pocket!"
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