Belfast Telegraph
niJobfinder
niCarfinder
MadForAds
PropertynewsPosh Spice Victoria Beckham ‘does a David’ in Armani undies strip
By Emma-Louise Gibson
Thursday Jan 15 2009
Victoria Beckham is following in her husband’s footsteps by starring in Giorgio Armani’s latest worldwide advertising campaign.
The campaign was shot on location in Los Angeles by acclaimed fashion photographers Mert Alas and Marcus Piggott — who credit Madonna and Scarlett Johansson as former celebrity muses — and features Victoria seductively modelling underwear from the celebrity-favourite’s new range.
On choosing Posh Spice, Giorgio Armani said: “Great underwear is alluring and provocative, and so I wanted to work with someone who would make a real impression. I’m sure Victoria’s presence will generate great excitement and contribute to the continued international growth of our Emporio Armani’s Women’s Underwear business.”
It will be interesting to see if Victoria’s underwear modelling causes the same excitement as her husband’s Milan debut last January on a 310 square metre billboard, which was also shot by Mert Alas and Marcus Piggott.
Although once claiming she looks “really awful” naked, Victoria said of her latest fashion endeavour: “It’s an honour to have been selected by Mr Armani to represent the Emporio Armani Underwear brand and to execute his vision with the incredibly talented team of Mert and Marcus.”
The shots, in which the mother of three looks anything but awful, will feature in posters, billboards and glossy magazines.
Since its inception in 1982, Armani Underwear has been advertised using anonymous models; Armani’s choice of the former Spice Girl marks the first time the brand has been modelled by an international celebrity.
The Spring/Summer collection is made up of a basic and fashion line, featuring styles in periwinkle, blue, green, and pink using materials like |microfiber, tulle and lace.
Just Married - Readers' Pictures
-
Patrick Mccarthy formerly of Grenagh co cork and Heather Russell formerly of Whitehead co Antrim are married in Perth Western Australia
To send us your Wedding Pics Click here
-
Philip and Alison Cosgrove on their wedding day
To send us your Wedding Pics Click here
-
Mark and Gillian Allison on their wedding day in Stranorlar, Co Donegal
To send us your Wedding Pics Click here
-
Great day: Ronnie and Norah Coates (nee McGuckian) on their wedding day in Ballygally Castle‘
To send us your Wedding Pics Click here
Love and Sex
Young Italians are reviving the once popular pastime of car sex
Irene Alison reports on a recessionary recreation.
Debrett's guide to divorcing with good manners
Breaking up may be hard to do, but now it needn't be impolite. Jonathan Owen and Paige Long report.
Just Married
Just married: Philip and Alison Cosgrove
Philip and Alison Cosgrove, from Newtownabbey, fell in love after meeting on a dating website. Philip (44), a baker, and Alison (37), a health trust research manager, had their first date in August 2010.
Just married: Gillian and Mark Allison
Mark Allison married the love of his life Gillian on his 40th birthday. Gillian (33), a transport manager from Lisburn, first met Mark, from Antrim, four years ago when he worked as a lorry driver.
