Rita Ora says she has been dyeing her hair "forever".
The up-and-coming British singer is signed to Jay-Z's Roc Nation label and is developing a reputation for being both a talented musician and fashion forward star. Rita is proud of her trademark style - blonde locks and bright red lipstick.
She has been bleaching her dark hair since she left school and feels most comfortable as a blonde.
"My hair is naturally black and curly, but I've dyed it blonde forever," she revealed to British magazine Look. "The first thing I did when I left school was buy a bottle of bleach - I love it. But my trademark is red lips, I also have nine tattoos. I think they're beautiful."
The 21-year-old edgy star also spoke about her fashion influences. Rita likes to experiment with high street and luxury clothing, revealing she is a fan of a certain hip-hop star-turned-designer.
"I'm into the '90s right now, but I like to mix it up," she explained. "I have high-street stuff bulging from my wardrobe. And I love Kanye West's new collection."
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