The wife of Celtic and Ireland international footballer Robbie Keane has unveiled a new lingerie range for Ultimo.
Claudine Keane, 27, is fronting the summer campaign for Adore Moi.
The Irish model, television presenter and mother of one has replaced Jenni Falconer in the role.
"The lingerie is so beautiful. I've always been a big fan and the new summer designs are stunning," said Mrs Keane, whose Irish international husband is on loan at Celtic.
"I had so much fun on the shoot and I'm delighted with the results."
Michelle Mone, creator of the Ultimo brand, said: "Claudine is a beautiful woman and we're delighted to have her on board."
The underwear has a "French boudoir feel", designers say, with a focus on "luxurious materials and fine detailing".
Items are priced from £8 and are available at Debenhams stores in the UK and Ireland.