Sky Ferreira has carefully constructed her image through the brands she has chosen to model for.
The 21-year-old has used her career as a model to launch into the music industry.
She has been careful choosing which campaigns she stars in while constructing her image as a singer.
"I choose brands that make sense for me. Forever 21 is not Calvin Klein or Saint Laurent Paris," she told the latest edition of Bullet magazine. "People of all ages listen to my music, and half of them are teenage girls who can’t afford designer clothes. So why not do something cool for Forever 21 instead of just blowing it off?"
Sky started gracing fashion magazines at the age of 16 and is a favourite with fashion darlings such as Karl Lagerfeld, Hedi Slimane, and Terry Richardson. She might have conquered this notoriously tough industry, but what she desperately wants is to be taken seriously as a singer and songwriter.
"Fashion is just a part of what I do. Musicians want to work with designers. Luckily, I got to do that first," she continued. "It all happened at the same time, but the modelling just took off faster. A lot of the people I know who are in bands have to work in restaurants and bars when they’re not touring. I model instead."
Sky isn't as confident as people might think. She recalled her nerves before meeting Chanel frontman and famed designer Karl.
"He’s actually really funny. Very dry. I shot with him once and he didn’t even speak that much. It was like 4am in his library. We were schoolgirls," she revealed.
"I was the naughty schoolgirl, of course, but not the sexy kind - like the skateboarder."
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