Footage of a blindfolded groom-to-be making a three-foot leap into a lake has become an internet sensation.
The video of a man belly flopping in a murky pond after being led to believe he was making a 50-foot bungee jump has gone viral after it was shared online.
More than two million people have watched the stag party stunt, which shows the groom - identified only as Kokovtsov - preparing to leap off the edge of a plank wearing a blindfold and safety harness.
Appearing reticent at first to make the jump, the stag eventually leaps into the void cheered on by a crowd lining the bank.
His belly-flop into the water prompts fits of laughter from his friends - and millions more online.
Even the groom managed to see the funny side, after he was rescued from the shallow water.