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Millions spent on swimwear that women never use

Published 11/08/2009

UK women are wasting an estimated quarter of a billion pounds on swimwear which they never actually use, according to new research.

More than one in 10 (11%) women admit they have been so scared at the prospect of wearing a bikini that they have not gone on holiday at all.

On average, £285m is spent on new swimsuits every summer, yet 45% are never worn.

The survey, carried out by Tesco, also claims that 28% of women feel that wearing a swimsuit is what they dread most about their holiday.

Catherine Matthews, who is the head of nutrition at, said: “It's a shame that, for so many women, poor body image seems to be getting in the way of enjoying a holiday.”

The poll of 3,000 people also revealed that a number of women deploy tactics to avoid exposing their body.

Almost a third (30%) resort to wearing a T-shirt over their swimwear, while 12% avoid the beach or pool altogether.

However, one woman who isn’t afraid to step out in a bikini is Miss Ireland, Diana Donnelly, pictured left posing during a swimsuit event in Freeport, Grand Bahama island, this week.

Contestants from no less than 84 countries will compete for the coveted crown of Miss Universe 2009 on August 23.

Belfast Telegraph

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