Quirky and experimental is officially the new face of British fashion as glamour pusses who pass over conventional style for something more debatable are voted best dressed.
US Stars such as Lady Gaga, Rihanna and Beyonce set tongues wagging with outfits over the last year from making leotards the latest must-have item, to making bold statements from white PVC catsuits to gold armour plated corsets, veils and masks.
But they are now the most admired by fashionistas on this side of the pond according to a poll carried out by Glamour magazine.
Traditional style favourites such as Kate Moss and Victoria Beckham saw their popularity slip landing in positions seventh and eighth respectively while Sarah Jessica Parker slid to 22.
However it was the Tyneside Girls Aloud beauty Cheryl Cole, who like many starlets before her has used fashion as a shield as she is plagued about allegations surrounding her personal life, was voted to the top of the charts.
In the last 12 months as revelations emerged about her footballer husband Ashley Cole, Cheryl wowed X Factor viewers and the paparazzi showcasing designers such as Giles Deacon, Marios Schwab and Richard Nicoll.
Designer Henry Holland said of the Fight For This Love singer, who first shot to the top spot last year: “X Factor was my fashion moment of the year because of Cheryl. She was flexing her fashion mojo.”
This year she led a healthy portion of Britons gracing the top ten with model turned TV presenter Alexa Chung in fifth, supermodel Kate Moss in seventh, and star of Harry Potter Emma Watson in tenth.
Also benefitting from the X-Factor sheen, Dannii Minogue came sixth, her highest ranking so far, but for the first time in the 8th Annual Glamour List sister Kylie doesn't make the top 50.
On the other end of the scale, newlyweds Katie Price and Alex Reid have been voted worst dressed couple followed by football royalty Victoria and David Beckham and Coleen and Wayne Rooney.
The 8th annual Glamour Best Dressed Women List 2010 — compiled from around 14,000 votes — appears with the May issue of the magazine, on sale from April 8.
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