Samantha Cameron: Britain's new first lady is elegant and effortless

Samantha Cameron
Samantha Cameron
Samantha Cameron, wife of Britain's new Prime Minister David Cameron, returns to the London family home, soon after her husband was asked by Britain's Queen Elizabeth II to form the next government on Tuesday May 12, 2010
Samantha Cameron's tattoo
Tory leader David Cameron and his wife Samantha
Samantha backstage at Manchester Central
Samantha Cameron
David Cameron and wife Samantha
Britain's new Prime Minister David Cameron and his wife, Samantha, on the doorstep of 10 Downing Street after an audience with The Queen at which she invited him to form a new government
Britain's new Prime Minister David Cameron and his wife, Samantha, wave on the doorstep of 10 Downing Street after an audience with The Queen
New Prime Minister David Cameron and his wife Samantha meet Cabinet Secretary Gus O'Donnell in the Cabinet Room of 10 Downing Street, London, after an audience with The Queen at which she invited him to form a new government
Britain's new Prime Minister David Cameron and his wife, Samantha, stand in Downing Street after an audience with The Queen
Britain's new Prime Minister David Cameron leaves Buckingham Palace after receiving an invitation from Britain's Queen Elizabeth II to form a new government
Britain's new Prime Minister David Cameron and his wife, Samantha, stand in Downing Street
Britain's new Prime Minister David Cameron and his wife, Samantha, stand in Downing Street
Britain's new Prime Minister David Cameron and his wife, Samantha, stand in Downing Street after an audience with The Queen at which she invited him to form a new government
The official Buckingham Palace document released by the press office, announcing Queen Elizabeth II's request for David Cameron to form a new administration
Britain's new Prime Minister David Cameron and his wife, Samantha, wave on the doorstep of 10 Downing Street
Britain's new Prime Minister David Cameron and his wife, Samantha, on the doorstep of 10 Downing Street
Staff listen to British Prime Minister Gordon Brown making a statement as he leaves Downing Street on May 11, 2010 in London, England
Britain's Queen Elizabeth II greets David Cameron at Buckingham Palace in an audience to invite him to be the next Prime Minister
Britain's Queen Elizabeth II greets David Cameron at Buckingham Palace in an audience to invite him to be the next Prime Minister
The new Prime Minister David Cameron leaves Buckingham Palace on May 11, 2010 in London, England
Prime Minister David Cameron and wife Samantha Cameron stand on the steps of Downing Street
Prime Minister Gordon Brown, his wife Sarah and their sons James Fraser and John leave Downing Street on May 11, 2010 in London, England. After five days of negotiation a Conservative and Liberal Democrat coalition government has been confirmed
Prime Minister Gordon Brown gives a statement outside 10 Downing Street
Prime Minister Gordon Brown has announced his resignation
Prime Minister Gordon Brown speaks about the current state of Government and announces that he will step down as Labour leader, outside number 10 Downing Street on May 10, 2010 in London
Possible candidates to replace Gordon Brown as leader of the Labour Party (1st row, left - right) Harriet Harman, Alan Johnson, David Miliband (2nd row, left - right) Ed Balls, Jack Straw and Ed Miliband. David Miliband emerged as early favourite to take over from Gordon Brown as the next Labour leader, according to bookmakers. The Foreign Secretary is the front-runner in the Labour leadership contest with the bookmakers Paddy Power, William Hill and Ladbrokes.
Television crews conduct interviews with politicians and journalists into the night adjacent to the Houses of Parliament on May 10, 2010
Gordon Brown jokes with David Miliband - the man who could now replace him as Labour leader
Foreign Secretary David Miliband leaves Downing Street on May 10, 2010 in London, England.
William Hague, the Conservative Shadow Foreign Secretary, addresses media outside the Houses of Parliament on May 10, 2010
Electoral reform protesters demonstrate outside the Workers Foundation in Westminster on May 10, 2010 in London, England
An electoral reform protester wears a mask depecting David Cameron as they gather outside the Workers Foundation in Westminster on May 10, 2010 in London, England
An electoral reform protester wears a mask depecting David Cameron as they gather outside the Workers Foundation in Westminster on May 10, 2010 in London, England
Conservative Party education spokeman Michael Gove gestures to a colleague at Parliament on May 10, 2010 in London, England
Conservative Party education spokeman Michael Gove (L) talks with former Liberal Democrat MP Lembit Opik at Parliament on May 10
Hilary Benn, the Environment Secretary, leaves Downing Street following a cabinet meeting on May 10, 2010 in London, England
Peter Hain, the Welsh secretary, leaves Downing Street following a cabinet meeting on May 10, 2010
Secretary of State for Health Andy Burnham arrives for a cabinet meeting at 10 Downing Street, London on May 10, 2010 in London
Harriet Harman, Labour's deputy leader leaves Downing Street following a cabinet meeting on May 10, 2010 in London, England

Samantha Cameron is no stranger to the front pages but as Britain's new "first lady", she will discover a whole new level of fame.

Elegant and effortless, five months' pregnant Mrs Cameron has received a good deal of attention from both broadsheets and glossy magazines.

The Camerons' new baby, due in September, will only be the third to have been born to a serving prime minister since 1849.

Tony and Cherie Blair's son Leo won the accolade of second baby when he emerged in 2000, three years after Mr Blair swept to power.

And now David Cameron has reversed the Conservatives' fortunes, with Gordon Brown making way for him in 10 Downing Street.

Mrs Cameron has never shied from helping her husband to be open about life at their Notting Hill home and they have released smiling family portraits and video blogs to the electorate since he became party leader.

The new baby will join six-year-old Nancy and four-year-old Arthur Elwen.

The Camerons were left devastated last February when their six-year-old son Ivan died. He suffered from cerebral palsy and severe epilepsy, and his profound disability permeated the couple's lives, influencing Mr Cameron's politics.

Now in Downing Street, Mrs Cameron will continue to work as creative director of thriving high-end stationery firm Smythson.

Born in London in 1971, Samantha Sheffield was brought up on her family's sprawling estate near Scunthorpe. Her mother Annabel Jones divorced her father Sir Reginald Sheffield when Samantha was young - and subsequently married former Tory minister Lord Astor.

Samantha was a teenager when she was introduced to Mr Cameron by her friend Clare, his younger sister. The couple dated while she was an art student in Bristol and he was advising the then Chancellor Norman Lamont in London. They married in 1996.

After years of keeping a low profile, Mrs Cameron was rarely out of the newspapers during the election campaign.

Mr Cameron chose to deploy his "secret weapon" as polls predicting a hung parliament started to mount - insisting that Samantha wanted to "get out there" and do what she could.

True to her word, Mrs Cameron gave her first public interview to ITV1's Trevor McDonald, lifting the lid on life with her husband.

With echoes of Sarah Brown's touching tributes to Gordon on the Labour Party conference stage, Mrs Cameron said David was "definitely not perfect" and has "lots of very irritating habits" such as being messy around the house.

But she added: "We've been together 18 years now and we've been through some fairly tough times, and I can honestly say that I don't think in all that time he's ever let me down."

Mrs Cameron swapped her glamorous workwear for jeans and trainers on campaign visits to charities - which signalled to fashion mags how seriously she was taking her duties.

She has received ample scrutiny from fashionistas over the years. At last year's Tory party conference, she chose a simple grey polka-dot dress from Marks and Spencer and heels from Zara, showing that despite her high-powered job and aristocratic background, she was an ordinary wife and mother.

But it later emerged that the dress, costing £65 on the high street, had sold out months before and this version was made especially for her.

And there have been fashion moments Mrs Cameron would rather forget, such as the decade-old photos that emerged in the Mail on Sunday revealing her vampish side.

Modelling for a female designer friend, she donned a sheepskin dress and knee-high boots to lie on the floor cuddling a kitten, prompting tabloid headlines of "Move over Carla Bruni".

But there is no doubt that Mrs Cameron will be able to compete with the array of glamorous wives on the world stage.

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