Saudi women get to grips with bras

Bra-vo: campaign to lift ban on women selling underwear in Saudi Arabia is boosted

Using bras donated by Victoria's Secret employees, 26 women have completed the first course offered in Saudi Arabia on how to fit, stock and sell underwear.

Organisers hope the training will help boost a campaign to lift a ban on women selling underwear. The restrictions are ironic in a country that goes to great lengths to segregate the sexes.

The graduates, who were mostly Saudi, held a small ceremony at a college in Jiddah. Over 40 hours they learnt to overcome their embarrassment at doing bra fittings, deal with customer complaints and display the stock.

“It was a beautiful experience,” said one graduate, Faten Abdo.

“The most shocking thing for me was the bra sizes. We didn't know how to get proper measurements before.”

A group of Saudi women launched a campaign three months ago to boycott lingerie stores until they employed women.

Almost all stores are staffed by men. Those pushing for saleswomen in lingerie stores say they are tired of discussing intimate details with men.

They want a law that has been on the books since 2006 to be implemented which states that only female staff can be employed in women's clothing stores.

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Your Horoscopes by Russell Grant

Scorpio:

Don't deny yourself pleasure. It's important to indulge your sensual side. When you don't, you become irritable. Take this opportunity to splash out on new clothes. Soak in a scented bath. Get a massage. Enjoy a long nap. Do whatever your heart desires. If anyone dares complain you aren't working hard enough, maintain a stony silence. You're incredibly intimidating, especially when you're quiet. Anyone who has become too reliant on you needs to be more self sufficient.More