Belfast Telegraph

Wartime Northern Ireland tourism poster up for auction in US

By Dick Barton

A rare travel poster advertising Northern Ireland as a wartime tourist destination is set to fetch between £850 and £1,300 at auction in America.

The advert features Lurig Mountain near Cushendall on the Co Antrim coast.

It was produced for the London, Midland and Scottish (LMS) Railway by English artist, Eric Hesketh Hubbard in 1944.

Now, 74 years later, the framed poster is to go under the hammer at the Swann Auction Galleries in New York next Thursday, March 1.

Artist Eric Hesketh Hubbard was born in London in 1892 and was raised in Croydon, Surrey.

The LMS, who commissioned Mr Hubbard to produce the poster, was founded in January 1923 .

It was the largest of the 'big four' railway companies during the steam era - the others being the London and North Eastern Railway, the Great Western Railway and the Southern Railway.

In 1938 the LMS operated 6,870 miles of railway, excluding its lines in Northern Ireland.

In 1948 the LMS, the London and North Eastern Railway, Greater Western Railway and Southern Railway were nationalised and collectively became British Railways.

In recent times posters such as these have become increasingly sought-after and valuable, and often appear at auction.

Belfast Telegraph

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